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New App For Reviewing Dudes Passes 100,000 Downloads

LONDON and SAN FRANCISCO, February 14, 2013 /PRNewswire/ --

Lulu, the girls-only app for reviewing the guys in your life (yeah, you read that right!), had a record-breaking first week, reaching the Top 20 in the US App Store with over 100,000 downloads.

On Lulu, girls review guys on appearance, humor, manners, ambition, first kiss, sex, and commitment. They also use cheeky hashtags like #CleanBathroom and #NerdyButILikeIt to supplement guys' profiles. A pass of Lulu might teach a girl some need-to-know info, like how her crush is #CheaperThanABigMac, or some hilarious but erase-that-from-my-brain info, like how her cousin is a #SexualPanther. The Lulu dashboard constantly refreshes, so the average user comes back multiple times daily to see the latest updates.

Not surprisingly, thousands of guys have tried to sneak in and see what girls are saying about them. They go to elaborate lengths, too! But each time, they are met with Lulu's now-famous rejection: "Dude, you're a dude." Guys shouldn't worry too much, though. The vast majority of reviews are positive - ex-girlfriends, sisters, and friends helping other girls discover guys they believe are keepers.

The perfect app for Valentine's Day

The timing of the launch couldn't be better, since Lulu CEO and Founder Alexandra Chong actually came up with the idea for Lulu on Valentine's Day -- after a particularly bittersweet date. The guy was perfect! Just not perfect for her. And Alexandra realized that girls needed a place to sing the praises of guys they adored, just not like that - hey, one woman's frog…

In that spirit, Alexandra hopes that girls will spread the wealth this Valentine's Day. She urges every user to review and recommend one good guy for the benefit of "all the single ladies" out there. If he #BelievesInLove and #WillSeeRomComs, put him on Lulu!

Alexandra and her team are also releasing a set of limited edition Valentine's Day hashtags, so girls can review their dates the morning after: #CupidInFullEffect, #HeInventedSex... Here's hoping no girl has to select #Didn'tEvenText.

Lighthearted and private fun

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