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"We became a sponsor of Broadway's new production of ANNIE because of its positive message about caring for animals and, of course, because we couldn't resist being part of an iconic Broadway musical that speaks to so many pet parents," said
Caryn Stichler, vice president of marketing at Sergeant's. "This wonderful opportunity has allowed us to support theater that emphasizes the health and well being of pets."
Sergeant's is the official
flea and tick fighter for the canine stars of ANNIE, the Musical and has been featured in
The New York Times, on a Times Square billboard and in numerous other advertising venues including JFK Airport. "We're excited to promote pet health in these venues, because they reach so many pet owners," Stichler stated.
As an exclusive feature of the partnership between Sergeant's and ANNIE The Musical, Lilla Crawford, the 11-year-old actress who stars as Annie, has blogged regularly for Sergeant's pet health blog,
Pet Health Central. Her posts are personal accounts of working with canine actor Sunny, the two-year-old terrier mix rescue dog who plays Sandy in the production.
Sergeant's representatives attended the
October 13, 2012, performance at the
Palace Theatre, where they were personally thanked on stage for their support. After the show, Sergeant's employees had the opportunity to meet some of the cast, including Sandy.
To learn more about Sergeant's, including information about flea and tick fighting products, please visit
sergeants.com. To learn more about ANNIE, the Musical, including show times and ticket information, please visit
About Sergeant's Pet Care Products
Sergeant's Pet Care Products, one of America's most trusted brands of pet supplies, is an
Omaha, Nebraska-based manufacturer of pet products. As part of the Perrigo Company, a leading global manufacturer of OTC healthcare products, Sergeant's brings effective, in-demand flea and tick treatments, health and well being solutions and treats for dogs and cats to grocery, mass, dollar, drug and club retailers. For more information, visit Sergeant's website at
sergeants.com. To be a part of the ongoing conversation about pet health, join Sergeant's social media community, Pet Health Central (
About ANNIE THE MUSICAL
ANNIE, the new production of the classic Tony Award®-winning musical, is playing on Broadway at the Palace Theatre (Broadway at 47th Street).