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Keurig Vue Brewer Named Edison Awards Finalist

Stocks in this article: GMCR

Award winners will be announced April 25, 2013 at the Edison Awards Annual Gala, held in the Grand Ballroom at historic Navy Pier in Chicago, IL.

The Edison Awards is a program conducted by Edison Universe, a 501(c)(3) charitable organization dedicated to fostering future innovators. The 2013 Edison Awards are sponsored by Nielsen, Discovery Communications, Science Channel, and USA Today. For more information about the Edison Awards, Edison Universe and a list of past winners, visit www.edisonawards.com.

Celebrating 15 years of innovation in 2013, the Keurig® Single Cup Brewing System has revolutionized the way people consume their beverages both at home and at the office. The single cup technology behind the Keurig® brand has disrupted consumer behavior and made quality coffee and other specialty beverages a staple option. The Vue® commercial brewer, V1200, received the Gold Award for Innovation in the OCS & Water Equipment Category at the 2012 National Automatic Merchandiser Association’s One Show for its innovative offerings. In addition, Keurig® was named coffee maker "Brand of the Year" in the 2012 Harris Poll EquiTrend® Equity Study. According to NPD Group, a leading syndicated data provider, in the fourth quarter of the 2012 calendar year (October-December) the Vue® brewing system ranked #8 in the coffee/espresso maker category in dollar sales and was the #1 brewer based on dollar and unit sales for brewers priced above $175.

About Green Mountain Coffee Roasters, Inc.

As a leader in specialty coffee and coffee makers, Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ: GMCR), is recognized for its award-winning coffees, innovative Keurig® Single Cup brewing technology, and socially responsible business practices. GMCR supports local and global communities by offsetting 100% of its direct greenhouse gas emissions, investing in sustainably-grown coffee, and donating a portion of its pre-tax profits to social and environmental projects.

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