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ProGlide Silvertouch Razor, Featuring A Premium Silver Handle And Gillette's Fusion ProGlide Platform - Our BEST Technology And The #1 Dermatologist Recommended Razor. (Photo: Business Wire)

Stocks in this article: PG

The results are in, and women across America have kissed and told their preference, putting an end to the prickly and longstanding conversation about what women prefer to kiss in the stubble vs. smooth shaven debate. Today, Gillette announces that after a month-long nationwide Kiss & Tell social experiment across 16 cities in the U.S. where couples were invited to kiss in-person – with and without stubble – women have finally cast their vote: an overwhelming 85% of them prefer a smooth shaven kiss.*

ProGlide Silvertouch razor, featuring a premium silver handle and Gillette's Fusion ProGlide platfor ...

ProGlide Silvertouch razor, featuring a premium silver handle and Gillette's Fusion ProGlide platform - our BEST technology and the #1 dermatologist recommended razor. (Photo: Business Wire)

“According to a recent study, we know that nearly half of men in the U.S. are shaving less often than they would want because of their sensitive skin, and our suspicions about that getting in the way of the kiss were confirmed during our Kiss & Tell cross country experiment,” said Elliott Wilke, Brand Manager for Gillette. “Today, we’re hoping to educate these men about a great way to care for their sensitive skin so they can comfortably shave every day, but just as importantly, so they can also start kissing their partners comfortably again every day.”

Gillette also announced today the launch of a Sensitive Skin Portfolio, including:

  • ProGlide Silvertouch razor, featuring a premium silver handle and Gillette’s Fusion ProGlide platform – our BEST technology and the #1 dermatologist recommended razor**
  • New ProGlide Sensitive Shave Gel, featuring Gillette’s best razor glide (among aerosol gels), now for sensitive skin
  • MACH3 Sensitive razor, with less feel of irritation***, even on sensitive skin
  • Gillette Sensitive Disposables, featuring new artwork to clearly communicate they are part of Gillette’s sensitive product portfolio

The five-blade Fusion ProGlide is Gillette’s best solution for men with sensitive skin, offering incredible comfort, even for those who shave every day. In addition to its new ergonomic handle, the Fusion ProGlide is the #1 dermatologist recommended razor**.

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