"The production and development of Alicewinks has been something like a trip to Wonderland in itself," says David Neal, President of Walrus & Carpenter and producer/director of the video. "We knew when we started that the portrait orientation was unusual, but we didn't realize how difficult this would make the distribution." The video was originally developed in 720P HD video. "We tried using that with tablet movie viewers, but you had to lock the tablet before rotating it, and it was confusing." In the end the video was rotated 90 degrees internally, making a 720Hx1280V video file. This format has caused some difficulty, and will not play on all versions of Windows Media Player, for example. "It also has encouraged us to go the app route, rather than just distributing Alicewinks as straight video."
ABOUT Walrus & Carpenter Productions LLCFormed in January 2012, Walrus & Carpenter is a Colorado-based company that produces video products designed for tablet computers. The first product is known affectionately as " Alicewinks – 19 th century fantasy, 20 th century imagery, 21 st century technology." Review copies are available. For more information contact: William McQueen, 719-395-7807, firstname.lastname@example.org or visit www.alicewinks.com