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TheStreet Open House

The People, Acquisition & Retention (PAR) Program, A Customer Base Building Platform, Increases Revenue By 10 Times As Evidenced By Top Velocity Case Study

LINCOLN, Neb., Feb. 14, 2013 /PRNewswire/ --

"The People, Acquisition & Retention (PAR) Program has made my business explode with social media and email marketing. We are seeing well over a 1,000% return on investment with each passing month. Any business owner looking to maximize their bottom line without zapping a lot of internal resources should use the PAR Program."  

Brent Pourciau , CEO, Top Velocity,  http://www.topvelocity.net

Business Information

Company Name: Top Velocity

Purpose: Baseball Pitching Instruction and Training Program

Sales Proposition: Increase your fastball 5-10 mph in 16 weeks

Product Information: An instruction package including videos, manuals, streaming content, and more.

Price: $397 (one-time, non-recurring)

Business Introduction

Top Velocity (Topvelocity.net) is an industry-leading  Baseball pitching and velocity improvement-training program. Their main offerings include: a  Pitching Velocity Program along with tips and articles to increase a pitcher's velocity and online  Pitching Video Analysis for players. They offer DVDs in addition to seminars and one-to-one coaching. Brent Pourciau, a noted baseball player and coach with a decorated high school, collegiate and professional career, leads Top Velocity.

About the PAR Program

The PAR Program uses its proprietary patent-pending technology to help businesses and websites convert one-time visitors into lifelong customers. The PAR program builds your customer base from the ground up by focusing on  PeopleAcquisition, and  Retention.

People :

PAR captures users who would have otherwise left your website and uses proprietary patent-pending intelligence system to give you critical demographic information including, but not limited to:

  • Their social networks
  • Sex
  • Age
  • Marital status
  • Geographic Location
  • Social Interests and likes

Acquisition :

By using the PAR Program's proprietary communication system, consumers are sent a series of emails called the acquisition sequence. These emails are non-intrusive and designed to educate your customer. They can segment these messages based on all the demographic data they have received.

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