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"Partnering with the USANA True Health Foundation on this project is the perfect fit," Allsop said. "I've been taking USANA's products for a while now and have been quite astounded with the results. I believe in USANA's products, and I believe in the foundation's mission to help people in need, and that's exactly what KidsCan charity mission is all about."
KidsCan is an organization dedicated to supporting the physical and nutritional needs of disadvantaged
New Zealand children. It aims to help children to reach their full life potential.
The USANA True Health Foundation donated
$2,000 NZD to KidsCan during a celebration in
AucklandFeb. 2. The foundation will donate an additional
$1,000 NZD for each one of the seven marathons Allsop completes. If all seven legs are completed, the foundation will donate another
$1,000 NZD bonus — with a possible donation totaling
"Mike is a great role model," said USANA True Health Foundation President
Elaine Pace. "His goals and values surrounding this project are very similar to the mission of the USANA True Health Foundation. We're proud to support Mike's philanthropic and physical efforts to help motivate and inspire disadvantaged children."
As part of Allsop's own philanthropic efforts he regularly visits high schools and colleges, talking to teenagers about goal-setting and achieving their own dreams.