- Preserve and protect the cash cow that is the cable/satellite model;
- Become truly multi-platform because it not only furthers their traction with consumers, but opens up billions in new (or shifted) advertising dollars; and
- Build long-term, impenetrable digital offerings that (A) bring in an end to the presently-disjointed TV Everywhere scheme and (B) halt the dog and pony show of short-term revenue grabs by doing deals with Netflix.
Forget Apple! Bet on Big Media Conglomerates
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