This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

The Rising Generation Leads The Way In Digital Love And Lust - Online Romancing Is Becoming As Real As Offline Romancing For Millennials

Stocks in this article: HAV

NEW YORK, Feb. 14, 2013 /PRNewswire/ -- 20 th century science fiction scenarios of computer sex and love are becoming real in the 21 st century for the rising generation of Millennials, who are immersed in computer games and online socializing. Having grown up digital, Millennials are more likely than older cohorts to access it, experience it as real, and regard it as normal. In Havas Worldwide's annual "Love & Lust" survey, conducted among 2,000 adults in the US and UK, almost one-third (32 percent) of 18-34s say that virtuality is reality, meaning that for them, what happens online is real. That's a significant 13 points higher than the 35 to 54 year-olds (19 percent) and almost 20 points higher than the over-55s (13 percent).

Whenever sexual urges, needs, and questions come up, consistently more Millennials than the older generations go digital. Almost half of them (46 percent) have visited or used online services with sexual intent, compared with 38 percent of 35-54s and just 20 percent of over-55s. Almost 1 in 3 Millennials (29 percent) say images on the Internet have influenced how they think about sex (vs. 22 percent of 35-54s and 11 percent of over-55s); almost 1 in 4 (24 percent) say discussions online have influenced how they think about sex (vs. 14 percent and 6 percent respectively).

Many people across various age cohorts use the Internet for sex and romance, but more Millennials could imagine getting into sexual or romantic relationships through online services. Facebook is the frontrunner for 39 percent of Millennials (vs. 25 and 14 percent), followed by dating sites such as Plenty of Fish (36 vs. 27 and 14 percent) and chat services such as Skype and MSN (36 percent vs. 22 and 12 percent). Even the short-form limitations of Twitter hold romantic promise for 23 percent of Millennials (vs. 12 percent and 7 percent).

1 of 4

Check Out Our Best Services for Investors

Action Alerts PLUS

Jim Cramer and Stephanie Link reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

Jim Cramer's protégé, David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
Try it NOW
Try it NOW
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

Jim Cramer's protégé, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,678.70 +6.10 0.03%
S&P 500 2,057.09 +5.27 0.26%
NASDAQ 4,771.7630 +13.8840 0.29%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs