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Publicis Groupe: 2012 Annual Results

Within a context of general economic slowdown, Publicis Groupe saw its revenue rise by 13.7% to 6,610 million euro, i.e. organic growth of +2.9%. This growth, which was mainly driven by digital services, the USA and the developing markets, more than offsets the adverse effects of the loss of the GM media and Search contracts and the dip in healthcare expenditures. The impact of exchange rates was 313 million euro.

  • Digital activities accounted for 32.9% of total revenue, up from 30.6% during the previous period, and recorded 6.6% organic growth;
  • The high-growth economies generated 25.5% of total revenue, up from 24.3% in 2011, also achieving 6.6% organic growth;

-    Strictly digital activities accounted for the largest portion of consolidated revenue (33%, up from 31% in 2011), followed by "analog" creative advertising (30%, down from 31% the previous year), the SAMS (unchanged at 19%) and media 18% (after 19% in 2011).

The Groupe's transformation is clearly underway.

- Breakdown of 2012 revenue by geography 
    (EUR million)            Revenue         Reported Growth  Organic growth
                         2012        2011       2012/2011       2012/2011

    Europe*             1,881       1,782           +5.6%           -0.3%
    North America       3,146       2,721          +15.6%           +3.0%
    BRIC+MISSAT*          892         706          +26.3%          +10.1%
    Rest of the world     691         607          +13.8%           +3.5%
    Total               6,610       5,816          +13.7%           +2.9%

*    Europe excluding Russia and Turkey

**    MISSAT: Mexico, Indonesia, Singapore, South Africa and Turkey
  • Europe: slight overall weakening (-0.3%) but the situation was quite contrasted from one country to another.

-    France resisted the trend with +0.7% growth, the UK achieved +2.8%, and Switzerland +5.4%. The southern European countries were clearly in negative territory, as were the countries of Eastern Europe and a number of the northern European countries except Norway.
  • North America: with 3.1% organic growth, the USA continued to resist well, chiefly thanks to the media and digital activities

-     BRIC and MISSAT countries: strong, double-digit growth in most of these countries in 2012 constitutes the growth relay taking over from mature economies, with notable performances in Greater China (+14.7%), Brazil (+10.3%), Mexico (+11.6%), South Africa (+10.8%), India (+8.0%) and Russia (+4.2%).

-     Rest of the world: organic growth in the rest of the world was +3.5%.

- Q4 2012 revenue

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