Publicis' strategic orientations (digital services and high-growth countries) played a significant part in this success story. From the start at an early stage, these strategic options have been implemented with conviction, determination and tenacity despite the global economic crisis that has prevailed over the last four years. They have strengthened the Groupe's competitiveness in the segments with the highest growth and brightest future, and have made Publicis the most innovative communications group of all, and not just in the digital sector.The list of our success stories, innovations, and strategic performances would be too long to enumerate. However, it is a reflection of the vitality and attractiveness of our offering, as evidenced by the vast array of awards received, the accounts won and our clients development. We are nonetheless aware of the need to continue to strive to be even better and to further strengthen our Groupe, as we have just done with the acquisition of LBi which has been combined with Digitas to constitute the world's No.1 digital network.
Publicis Groupe: 2012 Annual Results
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