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LAGUNA NIGUEL, Calif.,
Feb. 13, 2013 /PRNewswire/ -- Monster Offers (OTCBB: MONT), a mobile media and marketing consulting firm based out of
Orange County, California, announces their newest client for Daily Deal Analytics: The Denver Post. The Denver Post is
Colorado's largest print audience publication, with 1.1 million Sunday readers and 677,000 daily readers. It also boasts
Colorado's largest online audience of 6 million monthly readers and unique visitors accessing 37 million pages, including 5.7 million mobile page views per month. Monster Offers has achieved success by collecting and publishing Daily Deals from multiple sites and from numerous local communities across the U.S. and
Canada, finding trends and helping to decipher and making sense of marketing and related deal data for clients and consumers alike.
Through its gathering, analyzing, and distributing of Daily Deals statistics to deal providers and publishers, such as The Denver Post, Monster Offers helps to create leads, sharpen sales, and increase profits by implementing deal structures that have been shown to yield necessary ROI. With the trend toward mobile migration of tech savvy shoppers accessing Daily or special deals, and just about everything else for that matter, on Smartphones and tablets, providers of this information are now seeking new ways to take advantage of this new connection between retailers and potential clients. For this reason, Monster Offers' big data services prove especially appealing to providers such as The Denver Post.
Indeed, the Daily Deal sector has experienced brisk, if not exponential, revenue growth over the past five years. By way of example, according to the
February 2012 report published by Grail Research, the US Daily Deal market is predicted to generate
$4.1 billion in revenues by 2014. The Grail Report also noted that 65% of visitors to top 100 retail websites were enrolled in at least one Daily Deal email program, and that 63% of consumers receive emails from 2 or more local Daily Deal Sites. This explosive growth is due to a combination of factors, including the needs for smaller business with very limited advertising or marketing budgets to draw in customers for "low to no" upfront marketing costs, combined with consumers' desire to efficiently expand their information horizon in scouring the landscape for the best deal they can find, preferably local. Furthermore, the growing number of mobile internet connections has promoted demand for Daily Deals sites, where the huge volume of traffic means big advertising revenues for these sites. In view of these trends, it is hardly surprising that Daily Deal Media reports
$2 billion in revenue in 2012 (up from
$873 million in 2010 as reported by The Grail Report), showing that consumers are paying a lot of attention to Daily Deals providers.
To help meet this growing demand, Monster Offers aggregates and promotes Daily Deals to consumers via their Monster Dealies Smartphone application(s), which provides search capabilities for users to find Daily Deals based on filtering algorithms, zip codes, predictive text search by city, and user preferences. Monster Offers also sells analytical reports to Daily Deal providers, in this way generating revenue through data subscriptions by both consumers and companies.