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PR Newswire Releases New Report On How Investors Consume Content From Public Companies

Stocks in this article: UBM

NEW YORK, Feb. 13, 2013 /PRNewswire/ -- PR Newswire, a global provider of shareholder, compliance and multimedia communications platforms, together with its CNW and Vintage Filings divisions, today announced the release of a new white paper, "the Shareholder Confidence 365 Study," that explores how investors consume content provided by public companies.

Download the Shareholder Confidence 365 Study: 

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The Shareholder Confidence 365 Study is an ongoing survey targeted to the three key constituents with whom public companies communicate: institutional investors, individual investors and the financial media.  Distribution includes an opt-in list of 13,000 individual and professional investors.

Every two weeks, the Shareholder Confidence 365 Study asks Capital Market participants one simple question on a topic germane to investor relations. The single question format was developed to help assure investor participation and mitigate the survey fatigue of multi-question studies. As of question #13, the study is comprised of over 8,770 unique responses. The data found within the white paper is unedited.

"Shareholder communications have not kept pace with the web, or more specifically, with the web technologies practices embraced by other corporate communication disciplines within an organization," said Bradley H. Smith, Director of Marketing for PR Newswire's IR and SEC Compliance services. "At the very crux of this is the investor relations website."

By definition, a commercially built investor relations website is a content-driven microsite, akin to many corporate product and services microsites. Today, however, product and services microsites are built using the ever-evolving content marketing methodologies of sales, marketing and client service departments. Unfortunately, these new methodologies do not have a presence in the IR space.  As a marketer with expert knowledge of web marketing technologies, Smith challenged the engineering group to determine if the content marketing methodologies used by other departments within a company can benefit the investor relations department, and if an IR website can be a proactive tool for growth, rather than a passive destination.  This became the genesis of this study and the drive for our newly enhanced investor relations solution, IR Room.

"As I have always evangelized, shareholder communications builds shareholder confidence; shareholder confidence builds shareholder value. Shareholder value is what everyone is working for," said Smith.

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