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A Record-setting Bell Let's Talk Day - An Unprecedented National Conversation About Mental Health

Stocks in this article: BCE

Fighting the stigma is the first step in moving Canadian mental health forward. Two out of 3 people with mental health issues still suffer in silence for fear of being judged or rejected because of the continuing stigma around the disease. One of the most pervasive yet misunderstood and underfunded of health issues, mental illness costs the Canadian economy more than $52 billion a year.

"There's no question now that mental health has momentum in Canada," said George Cope, President and CEO of Bell and BCE. "The Bell Let's Talk team is profoundly grateful for the depth of support for the cause from all corners of Canadian life. To everyone who talked about mental health yesterday, and will keep on talking until we end the stigma, thank you very much for your support."

Bell launched the Bell Let's Talk mental health initiative in September 2010 with an initial commitment of $50 million over 5 years. Going into Bell Let's Talk Day 2013, that figure had grown to $57,229,976, thanks to the $3,303,961.80 resulting from Bell Let's Talk Day 2011 and $3,926,014.20 from 2012.

With the results of Bell Let's Talk Day 2013, Bell is now committed to investing a total of $62,043,289.30 in Canadian mental health.

Bell Let's Talk Day 2013 was supported by a major national promotional and education campaign featuring Clara and fellow Bell Let's Talk ambassadors Stefie Shock, Michel Mpambara and Seamus O'Regan, with generous support from a vast range of Canadian media, sports and communications companies and countless community groups.

"We are thrilled with the participation from so many wonderful organizations in communities across the country," said Mary Deacon, Chair of the Bell Let's Talk mental health initiative. "Conversations are taking place every day in schools, community centres, health care facilities, military bases, and homes amongst friends and family. This is progress that will help lead to ending stigma and making it easier for those who suffer from mental illness to seek the help they need."

Bell Let's Talk in action During the lead up to this year's Bell Let's Talk Day, Bell announced 3 new mental health partnerships. In Québec, Bell contributed $500,000 to La Fondation du Centre hospitalier universitaire de Québec (CHUQ) to upgrade its acute psychiatric care unit, and another $500,000 to Concordia University's Department of Psychology to subsidize therapy and assessment at the university's Applied Psychology Centre and Centre for Clinical Research in Health. On February 8 in Vancouver, Bell announced a $500,000 gift to Brain Canada to help fund the $1 million Bell Mental Health Research Training Awards supporting talented young Canadian mental health researchers.

These new gifts are in addition to previously announced contributions to the Royal Ottawa Hospital, the Douglas Mental Health University Institute, Hôpital Louis-H Lafontaine, the Centre for Addiction and Mental Health (CAMH), Queen's University, the University of British Columbia and other leading institutions and organizations.

In January, Bell announced the 2013 Bell Let's Talk Community Fund, the $1-million annual fund that supports grassroots mental health organizations throughout Canada. In 2012, Bell Let's Talk supported 60 mental health organizations in communities across the country with grants ranging from $5,000 to $50,000.

About Bell Let's Talk The Bell Let's Talk mental health initiative is a 5-year, multi-million charitable program based on 4 action pillars: Anti-stigma, care and access, research, and workplace best practices. To learn more about Bell Let's Talk, please visit Bell.ca/LetsTalk.

About Bell Bell is Canada's largest communications company, providing consumers and business with solutions to all their communications needs: Bell Mobility wireless, high-speed Bell Internet, Bell Satellite TV and Bell Fibe TV, Bell Home Phone local and long distance, and Bell Business Markets broadband network, ICT and data hosting services. Bell Media is Canada's premier multimedia company with leading assets in television, radio and digital media. Bell is wholly owned by BCE Inc. (TSX, NYSE: BCE). For Bell products and services, please visit Bell.ca. For BCE corporate information, please visit BCE.ca.

SOURCE Bell Canada

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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