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A Record-setting Bell Let's Talk Day - An Unprecedented National Conversation About Mental Health

  • On the third Bell Let's Talk Day Clara Hughes leads millions in talking about mental illness to end the stigma
  • 96,266,266 calls, texts, tweets and Facebook shares by Canadians on Bell Let's Talk Day means an additional $4,813,313.30 for mental health programs
  • Bell has now committed a total of $62,043,289.30 to Canadian mental health

MONTREAL, Feb. 13, 2013 /CNW Telbec/ - Canadian mental health will see a further $4,813,313.30 million investment from Bell thanks to an outstanding response by Canadians on Bell Let's Talk Day 2013. People with lived experience, friends, family and colleagues, teachers and students, soldiers, politicians, entertainers, sports teams and players, corporations and competitors, all joined Bell Let's Talk ambassador Clara Hughes in talking about mental health in order to end the stigma of mental illness.

Bell Let's Talk Day also drives new investment in mental health, with Bell committing additional funding based on the extent of conversation:
  • Bell Let's Talk Day 2013 resulted in a total of 96,266,266 texts and long distance calls by Bell and Bell Aliant customers, tweets using #BellLetsTalk, and Facebook shares of the Bell Let's Talk Day image.
  • With Bell donating 5 cents for each of these communications, that means $4,813,313.30 in additional funding for Canadian mental health programs - a 23% increase over last year's Bell Let's Talk Day total.
  • Bell Let's Talk 2013 really took off on Twitter, with 1,562,485 tweets and retweets. Bell Let's Talk was a top trend in both Canada and the U.S. on Twitter, with support from hundreds of thousands of Canadians, including Governor General David Johnston, Prime Minister Stephen Harper, federal members of Parliament, provincial premiers and ministers, the Canadian Armed Forces, sports teams and players, and Canadian entertainers including Justin Bieber and William Shatner.

"Wow Canada! What an incredible response to the call to help end the terrible stigma around mental illness. By talking so openly with family, friends, neighbours and colleagues about the real impact of mental illness, we're saying the time has come for this disease to come out of the shadows," said Ms. Hughes, Canada's six-time Olympic medalist. "The Bell Let's Talk conversation has grown significantly each year but the energy and scope of this year's campaign beat all expectations. On behalf of the untold numbers of Canadians whose lives will be improved by your participation, I truly thank everyone for making Bell Let's Talk 2013 such an incredible success!"

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