Feb. 13, 2013
/PRNewswire/ -- Sanuk, a division of Deckers Outdoor Corporation (NASDAQGS: DECK), today released the world premiere of '
Sherm's in the Band
fur real production
, featuring surf-musician
on his European "Start Livin" tour. Directed by
, the exclusive short film offers a glimpse of the behind the scenes look on his journey with the band and documents life on tour with Frankenreiter, giving viewers an intimate look at life on the road with family, friends and fans.
Sherman, a renowned surf and skate photographer, is the latest to join the Sanuk family of artists, athletes and musicians, which also includes
, among many others.
"Going on tour with Donavon was a stellar experience. We've been friends for a long time and both have a passion for music and photography, so when he asked if I could go on tour, I was on board." Sherman said. "As an artist myself, I hope to bring fans closer to the stage and share the experience. This takes 'I'm with the band' to a whole new level."
'Sherm's in the Band' is the latest short film released by Sanuk's production team
a fur real production
, known for its video interviews with athletes and all things Sanuk for the world to ride along and enjoy the experience. Fans can visit
to see the film and view Frankenreiter's tour life through the eyes of Sherman.
"Things happen fast when you're on the road," Frankenreiter said. "I'm so glad Sherm was able to ride with me and help me take a step back, embrace those who are close to me and capture the experience."