This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Apple Lowers Price, Adds Speed to MacBook Pro

NEW YORK ( TheStreet) -- Apple (AAPL - Get Report) lowered prices and upgraded the processor on its 13-inch MacBook Pro with Retina display barely four months after its launch in a move to make the technology faster and more affordable.

Apple, in a statement sent out Wednesday, said pricing for the 13-inch MacBook Pro with Retina display and 128 gigabytes (GB) of flash memory now starts at $1,499. A new 2.6-gigahertz (GHz) processor and 256 GB of flash starts at $1,699.

The Cupertino, Calif.-based firm introduced the 13-inch MacBook Pro with Retina display in October, priced from $1,699 for the 128 GB version. The 256 GB version, which contained a 2.5 GHz dual-core Intel (INTC - Get Report) Core i5 processor, started at $1,999.

The tech giant also updated other parts of its MacBook line. The 15-inch MacBook Pro with Retina display now features a faster 2.4-GHz quad-core processor and 16 GB of memory. The 13-inch MacBook Air with 256 GB of flash has been lowered to $1,399.

Apple sold 4.1 million of its Mac products during its recent fiscal first quarter, down from 5.2 million a year earlier.

Speaking at the Goldman Sachs Technology and Internet Conference on Tuesday, Apple CEO Tim Cook described the firm as more than a hardware company, emphasizing how the company's products open the door to additional software and services revenue.

Apple shares rose 0.6% to $470.47 on Wednesday.

-- Written by James Rogers in New York.

>To submit a news tip, send an email to:

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $93.64 0.00%
INTC $30.61 0.00%
FB $118.57 0.00%
GOOG $698.21 0.00%
TSLA $241.80 0.00%


Chart of I:DJI
DOW 17,891.16 +117.52 0.66%
S&P 500 2,081.43 +16.13 0.78%
NASDAQ 4,817.5940 +42.2360 0.88%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs