This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration. Need a new registration confirmation email? Click here
NEW YORK (
Apple(AAPL - Get Report) lowered prices and upgraded the processor on its 13-inch MacBook Pro with Retina display barely four months after its launch in a move to make the technology faster and more affordable.
Apple, in a statement sent out Wednesday, said pricing for the 13-inch MacBook Pro with Retina display and 128 gigabytes (GB) of flash memory now starts at $1,499. A new 2.6-gigahertz (GHz) processor and 256 GB of flash starts at $1,699.
The Cupertino, Calif.-based firm introduced the 13-inch MacBook Pro with Retina display in October, priced from $1,699 for the 128 GB version. The 256 GB version, which contained a 2.5 GHz dual-core
Intel(INTC - Get Report) Core i5 processor, started at $1,999.
The tech giant also updated other parts of its MacBook line. The 15-inch MacBook Pro with Retina display now features a faster 2.4-GHz quad-core processor and 16 GB of memory. The 13-inch MacBook Air with 256 GB of flash has been lowered to $1,399.
Apple sold 4.1 million of its Mac products during its recent fiscal first quarter, down from 5.2 million a year earlier.
Speaking at the
Goldman Sachs Technology and Internet Conference on Tuesday, Apple CEO Tim Cook described the firm as
more than a hardware company, emphasizing how the company's products open the door to additional software and services revenue.
Apple shares rose 0.6% to $470.47 on Wednesday.
-- Written by James Rogers in New York.Follow @jamesjrogers
>To submit a news tip, send an email to: