Feb. 13, 2013
/PRNewswire/ -- Following its wildly popular debut last year, The Shrimp Council's "Shrimp & Pasta Party" Facebook promotion kicks off again today, giving fans of the Council's
page another opportunity to drum up some inventive shrimp-and-pasta cyber-recipes!
The Shrimp Council is hosting the 2013 edition of the six-week promotion in partnership with
OLD BAY® Seasoning
Overwhelmingly chosen as a favorite combination in a survey of Eat Shrimp fans conducted last August, the delectable duo of shrimp and pasta are a natural fit! And the distinctive taste of OLD BAY Seasoning takes this simple meal to the next level, delivering bold, zesty flavors.
America's #1 seafood, shrimp, is an ideal complement to pasta dishes ranging from tantalizing Thai to authentic Old-World Italian. According to the
-based International Pasta Organization, Americans enjoyed an average of nearly 20 pounds of pasta per person in 2011.
Also in 2011, shrimp reigned supreme, with American's consuming more shrimp than any other seafood, averaging just over 4 pounds per person. The popularity of the two ingredients, combined with their affordability, ease of preparation and versatility, makes shrimp and pasta a perfect pair.
The second annual "Shrimp & Pasta Party!" on The Shrimp Council's Eat Shrimp Facebook page begins
and continues through the 40 days and nights of Lent, culminating on
The promotion features an interactive recipe contest, a place for people to share their favorite things about shrimp, and more. Fans are encouraged to come up with creative pasta-and-shrimp meal options for a chance to win one of five "Party Season" prize packages. Each package includes a
gift card – redeemable at the winner's grocery store of choice – and branded items from OLD BAY, including a T-shirt, a hat and the world-famous and deliciously unique blend of 18 herbs and spices known as OLD BAY
"The flavor pairing of OLD BAY and shrimp dates back more than 70 years. Where there is shrimp, you're going to find OLD BAY. Whether it's steamed shrimp, shrimp scampi, or even creamy shrimp and penne, OLD BAY is the flavor that makes the dish unforgettable," said
, Product Manager for OLD BAY. "Shrimp is the perfect ingredient for making OLD BAY shine."
Consumers are invited to join the party by "liking"
on Facebook and checking out the Shrimp & Pasta Party app.
The interactive recipe contest invites fans to create their own shrimp-and-pasta recipes using preselected ingredients from six categories: pasta, protein, sauce, veggies, cheese, and, of course, herbs and seasonings. Each selected ingredient will automatically populate on a plate, ultimately displaying a final "dish" that the contestant submits for judging.