Coastal.com U.S. Eyeglasses Business Accelerates 95% In Q1, 2013

VANCOUVER, British Columbia, Feb. 13, 2013 (GLOBE NEWSWIRE) -- Coastal.com (Nasdaq:COA) (TSX:COA) (Stockholm:COA), the leading online provider of eyewear, announced today that for the first quarter ended January 31, 2013, eyeglasses revenue in the U.S. increased approximately 95% compared with the first quarter of 2012. Eyeglasses units in the U.S. market also grew approximately 95% in the first quarter of 2013 compared to the same period in 2012. Also during the first quarter ended January 31, 2013, eyeglasses revenue in Canada increased approximately 36% and eyeglasses unit sales in Canada increased approximately 31% when compared to the first quarter of 2012, driven by increasing average order size of returning customers in the Canadian market.  Coastal.com's total worldwide eyeglasses sales for the quarter were approximately $14 million. "At Coastal.com, our focus is on driving market awareness and adoption of first time eyeglasses customers. Our goal is to blow them away with service, quality and speed and create customers for life. We believe that once they have that positive customer experience, a significant number of them will return and buy additional eyeglasses and will share their experience with friends and family," commented Roger Hardy, Coastal.com's founder and CEO. "The momentum in our eyeglasses business continues to build, thanks in part to the large and growing power of social media. During January 2013, customers surveyed on their experience buying eyeglasses from Coastal.com reported an increase in their NPS (Net Promoter Score) rating to 77%, the highest we have seen since we began tracking this metric. This increase is gratifying for the entire Coastal.com team and is a great leading indicator for the category as a whole. We are excited to see customers being so thrilled with the experience of buying their eyewear online. It's a great start to 2013." Coastal.com will release full unaudited financial results for the first fiscal quarter of 2013 ended January 31, 2013 on March 11, 2013.

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