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Feb. 13, 2013 /PRNewswire/ -- Vizibility today revealed a compilation of definitive metrics that are shaping mobile strategies of the world's most successful companies. The stats are available as an infographic at
http://13stats.vizibility.com. In addition,
Larry Bodine, Editor-in-Chief of Lawyers.com from LexisNexis
®, is joining Vizibility to host a webinar on
February 20th to discuss the findings and what it means for professional organizations to be "mobile-friendly."
PC's are becoming less relevant. According to ZDNet, of the 1.2 billion computing devices sold in 2012, smartphones and tablets out-shipped PCs by 2-to-1. Your customers, clients and prospects expect you to be able to deliver a mobile experience. According to Google, 67% are more likely to buy from a business with a mobile-friendly site. Companies without one drive 61% of their mobile traffic to their competitors.
"It's marketing malpractice if your organization can only deliver information designed to be consumed on a PC," said Bodine. (vizCard:
http://viz.me/larrybodine). "According to a 2012 study by The Research Intelligence Group, among those respondents who used online resources to search for an attorney in the past year, 21% used smart phones and 12% used tablet.* In spite of this fast developing trend, only 29% of top law firms and 15% of top accounting firms have mobile web sites today."
We use different devices for different reasons. The leading use for computers is email (84%) but for smartphones it's engagement/staying connected (89%). A device specific approach to content and functionality is critical. According to Google, 57% of visitors won't recommend a business with a poorly designed mobile experience.
"Simply porting an experience originally designed for a PC to a smartphone can make it more mobile-frenemy than mobile-friendly," said
James Alexander, Founder and CEO of Vizibility (vizCard:
http://viz.me/james). "In the early days of the internet, marketers put their static brochures online until they understood how to create compelling, interactive experiences that leveraged the medium. Today, well intentioned practices with buzzwords like 'responsive design' are masking the need to look at the entire functional experience, not just the content."
Users expect functionality and content that is device appropriate, and content specifically designed for mobile delivers results. According to Vizibility, 19% of professionals with QR codes on their business cards have them scanned on average 3.5 times every 30 days. People spend an average of two minutes with a mobile-first business card on their smart phone as compared to less than a minute on a web page on a PC.