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GERMANTOWN, Md., Feb. 13, 2013 /PRNewswire/ -- At EuroCIS 2013,
Europe will showcase how its high-powered networks and managed services solutions will drive the 'Store of the Future,' as retailers look to maintain their competitive edge by enhancing the customer experience.
Europe is supporting this initiative with an affordable wide area network (WAN) broadband solution, backed by fully managed services functionality and Quality of Service (QoS). "This bridges an important technology gap for retailers," says
Markus Willmann, sales director,
Central Europe, Hughes Europe. "Until now, the only options available have been costly high-end MPLS networks or cheaper Internet-based services typically lacking the service levels essential for a high availability retail environment.
The challenge facing retailers is to personalise the user interaction by putting information at their fingertips, helping them make more informed choices," continued Willmann. "As interactive technologies emerge offering the potential to transform the relationship with new and existing customers, retailers also must ensure their networks keep up with the growing bandwidth and server demands of these exciting applications."
Powering the 'Store of the Future,' Hughes Europe solutions offer a range of value-added modules designed to enhance the individual shopping experience. For example, interactive kiosks, rich-media digital signage and Wi-Fi access engage the retailer more effectively with tech-savvy customers, while Hughes Media Training
™, Hughes Breakroom TV
™ and Hughes Digital Bulletin Board
™ provide state-of-the-art training tools to ensure that staff reinforces the benefits of new in-store technologies. These are backed by advanced back-office applications to ensure a fully seamless and secure end-to-end customer interaction.
"For the first time, retailers can access a cost-effective, fully-managed and customisable service from a single trusted provider, as they look to create a truly differentiated offering in a highly competitive retail marketplace," confirms Willmann.