In addition to the web video, "Engineered Artistry" print advertisements will appear in national shelter, lifestyle and trade magazines from February through July. Television and radio spots – featuring voiceovers from celebrated actor Martin Sheen – will air during the same time period. Trex also will engage its social communities – specifically on Facebook and YouTube – with ongoing campaign content designed to encourage interaction, commentary and sharing."Trex is the ultimate example of how technology and beauty can combine to create something truly revolutionary," said Ronald W. Kaplan, chairman, president and CEO of Trex. "Through this campaign, we explore how form and function come together in outdoor design – while also engaging potential Trex owners through the ideas and interactions of two well-respected experts on artistry and architecture."
Trex® Launches 'Engineered Artistry' Marketing Campaign
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