This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Trex® Launches 'Engineered Artistry' Marketing Campaign

WINCHESTER, Va., Feb. 13, 2013 /PRNewswire/ -- Trex Company, the world's largest manufacturer of wood-alternative decking and railing, has brought together two thought leaders in their respective fields for a multi-faceted marketing campaign focused on the convergence of beauty and technology in outdoor design.    

Launching online and in print this month, "Engineered Artistry" allows consumers to engage with authentic and enjoyable content designed to spark discussions about how form and function, performance and artistry come together to create the ultimate outdoor living space.  Modeling these conversations – and serving as the focal point of the campaign – are real interactions between culinary artist Tyler Florence and landscape architect Lisa Switkin about topics ranging from art and design to outdoor entertaining and good food – all taking place on a Trex deck in the woods of Virginia. 

"With this campaign, Trex is asserting its category leadership – not only through product innovation – but also through marketing that provides true value to consumers via interactive, thought-provoking content," said Adam Zambanini, vice president of marketing for Trex.  "We know that consumers are willing to pay for the best decking on the market, if it will satisfy both their emotional yearnings and rational requirements in equal balance.  Our campaign is the first in the industry to weave together these two concepts in a cohesive, meaningful conversation." 

"Engineered Artistry:  Conversations on a Deck"

A central component of the campaign is a long-form video "Engineered Artistry: Conversations on a Deck" available at  The first in a series, it documents an afternoon Florence and Switkin spent discussing their respective passions, while relaxing over a glass of wine on a sprawling Trex deck.  Florence shares his experiences as a chef, restaurant owner, cookbook author and entrepreneur, while Switkin talks about her work designing The High Line – a lush one-mile long park in New York City built on an abandoned railway line – and the Race Street Pier in Philadelphia.  Both offer their thoughts on how sustainability, simplicity and originality come together to create inspired outdoor environments. 

"This video is only the beginning of the conversations we have planned for the 'Engineered Artistry' concept," said Zambanini.  "We envision this campaign evolving into a philosophy that will continue to expand and influence our other marketing efforts." 

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $92.73 -0.55%
FB $119.16 1.10%
GOOG $709.74 1.20%
TSLA $214.99 1.60%
YHOO $37.24 0.81%


Chart of I:DJI
DOW 17,727.66 +66.95 0.38%
S&P 500 2,057.46 +6.83 0.33%
NASDAQ 4,733.1610 +16.0670 0.34%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs