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MicroStrategy Positioned In The "Leaders" Quadrant Of 2013 Magic Quadrant For Business Intelligence And Analytics Platforms Report

MicroStrategy Cloud™ builds on the analytic, visualization, and mobile capabilities of MicroStrategy 9.3 and offers customers a turnkey business analytics solution, including infrastructure, data hosting, ETL, and BI technologies. The MicroStrategy Cloud service also includes expert resources to manage and monitor the systems. Customers of all sizes have found value in the MicroStrategy Cloud service through improved business agility, lower cost, and lower financial and operational risks.

MicroStrategy Unveils Express, an Innovative Software-as-a-Service (SaaS) Offering

In October 2012, MicroStrategy announced the general availability of MicroStrategy Express™, enabling any businessperson — regardless of technical skill — to access and analyze data on his own, and deploy powerful data-driven web and mobile intelligence apps to thousands of users within days.  Express combines the simplicity and flexibility of a cloud-based solution with the analytical depth, performance and scalability of world-class business intelligence.  Business people can access on-premises and cloud-based data rapidly and securely, and explore it using powerful and intuitive data visualizations.  They can design and share mobile apps without writing a line of code.  They can build boardroom-quality dashboards using pixel-perfect editing capabilities, and automatically publish personalized documents to any number of recipients.  To try the service, visit

In 2012, MicroStrategy delivered numerous technology innovations for its Wisdom, Alert, and Usher product offerings.

Wisdom: In July 2012, MicroStrategy announced the availability of MicroStrategy Wisdom Professional™, a market intelligence application that can explore the demographics, interests, activities, and preferences of nearly 20 million Facebook users in the Wisdom dataset. MicroStrategy Wisdom Professional provides businesses with intelligence to improve a wide range of marketing activities including brand management, consumer promotions, media buying, location planning, competitive analysis, business development, and social media marketing.  To sign up for a free trial of MicroStrategy Wisdom Professional, visit:

Alert: MicroStrategy Alert is a cloud-based platform that lets retailers deploy a branded mobile commerce app in a matter of weeks, without the high cost and delay of developing an application from scratch and maintaining it on their own. By integrating with a retailer's customer data system, marketing assets and social channels, Alert-powered apps can include a broad range of functionality, including a native storefront, store and product locators, digital receipts, and loyalty features. In addition, Alert offers other innovative capabilities, such as targeted promotions, peer-to-peer gifting, and detailed analytics on commercial activity and customer usage. In January 2013, West-Coast based specialty retailer Tilly's launched a state-of-the-art mobile commerce app, powered by MicroStrategy's Alert Mobile Commerce Platform, providing its customers with an enhanced experience of the Tilly's brand.  Features include access to exclusive Tilly's content, a streamlined mobile shopping experience, and wallet functionality that allows personalized promotions and receipts.  To see what Alert can do for other brands in only a matter of weeks, visit:

Usher: MicroStrategy Usher™ is a mobile identity network that offers businesses a more convenient and secure alternative to physical IDs, keys, and cards.  It also provides a more effective way to manage the workforce, improve customer service, and reduce the threat of cyber-attacks. To download Usher, visit:

"We believe our consistent position in the Leaders quadrant over the past five years underscores our commitment to quality, performance and innovation," said MicroStrategy President Paul Zolfaghari.  "As significant demand for visual data discovery functionality has developed over the past few years, MicroStrategy has not only been keenly focused on perfecting our visual data discovery product, MicroStrategy Visual Insight, but we have also renewed our dedication to increasing the usability and ease-of-use of the entire platform overall."

(1)Gartner "Magic Quadrant for Business Intelligence and Analytics Platforms" by Kurt Schlegel, Rita L. Sallam, Daniel Yuen, Joao Tapadinhas, February 5, 2013.

About the Magic Quadrant

Gartner does not endorse any vendor, product, or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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