This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Harris Poll Says Amazon Is Most Reputable Company: Hot Trends

Stocks in this article: AMZN AAPL DIS GOOG JNJ CMCSA GE ING

NEW YORK ( TheStreet) -- Popular searches on the Internet include Harris Poll, otherwise known as the Harris Poll Reputation Quotient, which measures the reputation of the 60 most visible companies in the country by surveying over 14,000 members of the general public.

The company with the highest and best reputation in this year's Harris Poll was (AMZN). According to the poll, Amazon ranked the highest in the categories of Emotional Appeal, Products & Services and is the most trusted company in the U.S. Half of all households surveyed had discussed Amazon in the last year and almost 100% of those discussions about the company were positive.

It is the first time Amazon took the top ranking in the survey, but it is its fifth consecutive year with a high reputation score.

Coming in second place was Apple (AAPL), which was last year's most reputable company, and also took the highest place in this year's categories of Financial Performance and Vision & Leadership.

Rounding out the top five are Walt Disney (DIS), Google (GOOG), and Johnson & Johnson (JNJ).

The banking industry is still in negative territory according to the poll, though positive ratings of the industry are now 25%, a more than 50% increase from last year.

Comcast (CMCSA) is trending as the cable company said it would pay $16.7 billion to acquire the rest of NBC Universal.

Comcast already owns 51% of NBCUniversal and is purchasing the remaining 49% from General Electric (GE). GE sold Comcast its current stake in NBCUniversal in 2011. The two were expected to operate NBCUniversal as a joint venture at least until mid-2014.

Comcast expects the deal to close within the next six weeks.

1 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs