NEW YORK, Feb. 13, 2013 /PRNewswire/ -- Persado, creator of data-driven marketing software, today announced $15 million in Series A funding, led by Bain Capital Ventures. The company plans to use the capital to significantly expand its sales and marketing efforts, more than double its spend on R&D, and establish a new headquarters in New York City.
Language is the common element in every digital marketing pitch, ranging from the brief snippets of search engine ads and e-mail subject lines to mobile messages, social messages and website landing pages. Persado has created marketing persuasion technology that transforms the manual message creation required in today's multi-channel digital marketing into a software- and data-driven approach that automatically generates and selects the marketing messages that work best. Marketing persuasion technology increases campaign effectiveness by combining structured maps of buying emotions and a massive database of marketing vocabulary, and learns from actual consumer responses to messages in order to constantly improve results.
"Marketing persuasion technology has significantly impacted the results we achieve via messages to our users," said Omer Shai, VP of Marketing at Wix.com, a leading provider of professional website creation tools. "Persado solves the difficult problem of generating the best-performing marketing messages specifically for our customers and our products. We are excited to expand our collaboration into more of our digital marketing campaigns, channels, and product lines."
Other current customers of Persado's marketing persuasion technology include Skype, the premier global VOIP provider, with over 660 million members; Badoo, the world's largest and fastest-growing social network for meeting new people, with over 170 million members; and TIM Brazil, one of South America's leading mobile network operators, with over 70 million customers, among others.Advanced digital marketers have a wide variety of quantitative, data-driven tools available to them today to target, segment and price offerings to consumers – but have not found an effective way to craft the phrases that reliably persuade customers to act. Instead, marketers are forced to blindly create messages with limited insight into their potential customer impact. Persado replaces this guesswork by applying advanced statistical techniques to large datasets in order to rapidly and efficiently generate and test a large number of digital messages and determine the most powerful language to improve response rates and conversion for a given offer.