WOODLAND HILLS, Calif., Feb. 13, 2013 (GLOBE NEWSWIRE) -- ReachLocal, Inc. (Nasdaq:RLOC), a leader in local online marketing solutions for small- and medium-sized businesses (SMBs), today announced that it's online marketing solutions, ReachSearch and ReachRetargeting, have helped longtime client Lincoln Property Company drive revenue at their communities by increasing occupancy rates along with a lower cost per lease. With the high return on investment (ROI) received from working with ReachLocal, Lincoln Property has also been able to reduce their in-house marketing costs and improve the quality of their customer service teams.
Lincoln Property Company, the third largest property manager in the United States, wanted to increase its occupancy rates, but was not reaching enough prospects with traditional marketing efforts. They recognized the need for a robust web presence in order to reach the large number of renters who now search for apartments online. At first, Lincoln Property tried managing Google AdWords campaigns in-house, but found that it was too time consuming and the results were well below their expectations.
The company decided to outsource their online marketing and chose to partner with ReachLocal due to their expertise in the property management industry, along with their hands-on approach and proven results and high ROI for other clients. ReachLocal's dedicated account team, all with experience in the property management industry, developed a comprehensive strategy to reach the company's goals. This included the powerful combination of ReachSearch and ReachRetargeting to drive more leads from prospective renters in each local market. ReachSearch campaigns place property-specific ads on the key search engines, sites and directories where renters search for places to live. ReachRetargeting campaigns keep the company's properties top-of-mind by showing potential renters display ads for the properties whose websites they have visited. They also are using ReachLocal online marketing solutions to more quickly attract renters and fill new construction properties.