“These survey findings confirm suspicions that most of us are rendered completely helpless when separated from our mobile devices, perhaps even more than when we are pulled apart from our best friends,” said Mick Hollison, vice president of Integrated Marketing and Strategy, Citrix. “As our attachments to smartphones and tablets continue to grow deeper and more intimate, companies must respond with new ways to empower people to use their favorite devices across their personal and professional lives. This will enable all of us to reach new levels of productivity and prosperity.”Additional survey highlights
- Despite the fact that mobile ads consume one percent of a smartphone subscriber’s monthly data volume, a majority (61 percent) of smartphone or tablet owners incorrectly believe that mobile ads don’t count against their monthly data limit.
- Seventy percent of smartphone and tablet owners actively choose to stream content on a mobile device rather than a computer.
- More than half (51 percent) of mobile device owners blame their provider for slow-loading Web pages, while 49 percent blame the website.
- While a majority of mobile video is low-resolution (92 percent is less than 360p), 64 percent of survey respondents think most of the mobile videos they watch are primarily high-resolution.
- Seventy-four percent of mobile video viewers seek out most of the video they watch, rather than wait for it to come to them via friends or advertisers.