1. The complete and absolute lack of thought
What makes Valentine's Day most depressing is that it wouldn't even be necessary if those doing the spending cared this much about the person they were spending on the rest of the year.
Shoveling money at Valentine's Day isn't a show of love; it shows you haven't completely forgotten you love someone. Putting some actual thought into it, being original and paying attention the other 364 days a year is a better investment in your Valentine than any trinket you'd pick up during your commute home. Cook someone their favorite meal for Valentine's Day, rent that movie you saw together on your first date, make a slideshow of the trips you've taken together. It's called effort, and its the rarest gift of all around this time of year.-- Written by Jason Notte in Portland, Ore. >To contact the writer of this article, click here: Jason Notte. >To follow the writer on Twitter, go to http://twitter.com/notteham. >To submit a news tip, send an email to: firstname.lastname@example.org.