LAS VEGAS, Feb. 12, 2013 /PRNewswire/ -- Why are consumers trending toward healthy beverages? Will they ever stop buying soft drinks? What changes are in store for the beverage industry? A new white paper, from the Advisory Board of Healthy Beverage Expo, considers these questions and reveals "Seven Key Changes the Beverage Industry Must Accept." The report – featuring Supermarket Guru and Healthy Beverage Expo keynoter Phil Lempert, among other leading experts – looks at the critical issues the industry should address. The white paper is available now at www.HealthyBeverageExpo.com.
Healthy Beverage Expo takes place June 7 – 9 in Las Vegas, Nev. at the Las Vegas Convention Center. The event is co-located with World Tea Expo, the most prominent annual event for the tea industry ( www.WorldTeaExpo.com).
The "Seven Key Changes the Beverage Industry Must Accept" paper features leading experts and Healthy Beverage Expo Advisory Board members, including:
- Phil Lempert , The Supermarket Guru and an expert analyst on consumer behavior, marketing trends, new products and the changing retail landscape;
- Rob McCaleb , the founder and president of the Herb Research Foundation, an advisor for natural product development, labeling, marketing and promotion;
- Ian McLean , founder and creative director of McLean Design, who has helped shape the beverage industry with breakthrough work for top brands;
- Brian Keating , founder of the Sage Group, a specialty tea think tank, publisher and natural beverage products consultancy;
- and James Tonkin , president of Healthy Brand Builders, who has focused on branding initiatives in soft drink, bottled water, functional and non-carbonated beverages.
According to Healthy Beverage Expo – the brand new trade show that's dedicated to supporting and fueling the healthy drink segment of the beverage market – a healthy beverage is defined as "nutritious and functional beverages made from high quality ingredients and pure water, marked by an undeniable accountability for the effects of processing, packaging and distribution."