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TheStreet Open House

Lindsey Vonn Joins Tweezerman

NEW YORK , Feb. 12, 2013 /PRNewswire/ -- Lindsey Vonn is joining Tweezerman as the brand's first ever brand ambassador for North America. Ms. Vonn is collaborating with Tweezerman, the beauty tool experts, and will participate in various marketing activities throughout the year, including Tweezerman's very first television commercial and a comprehensive digital campaign.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/60036-tweezerman-beauty-tool-experts-announces-brand-ambassador-lindsey-vonn

(Photo:  http://photos.prnewswire.com/prnh/20130212/MM50423)

The partnership kicks off with a national broadcast advertising campaign the first week of February. A microsite, lindseyvonn.tweezerman.com recently went live to coincide with the commercial campaign launch and features profiles of some of Lindsey's favorite Tweezerman items including the award winning Slant Tweezer, Point Tweezer, ProCurl Lash Curler, Luxe Edition Crystal Slant Tweezer made with Swarovski® Elements, and new LED Lighted 15x Magnifying Mirror, exclusive behind-the-scenes videos, Lindsey Vonn beauty tips, an interactive picture gallery and social media feeds.

"We are very proud to have worked with Lindsey Vonn because like Lindsey, Tweezerman always strives to be the best of the best and second best is never good enough for us," says Dr. Conny Wittke, CEO and President of Tweezerman International. "Our very first commercial featuring Lindsey Vonn perfectly embodies what we are all about: preparation, precision and performance."

"I am very excited about the cooperation with Tweezerman because when it comes to beauty tools, Tweezerman is my only choice," Ms. Vonn states. "In my profession, preparation, precision and performance are everything and I need top quality precision tools to get me to the finish line on and off the slopes."

Lindsey Vonn is the most decorated alpine skier in American history and is on her way to becoming the most successful ski racer as well. Six weeks after she turned 20, Vonn produced her first World Cup victory in Lake Louise, Alberta and has since captured a US record 59 World Cup wins, 14 FIS Alpine World Cup titles, 4 overall Crystal Globes and 2 World Championship titles. In 2010, Vonn became the only American woman to have captured downhill gold at the Olympics and also added a bronze in Super G. 2012 proved equally exciting as Lindsey set a new overall mark for women's Alpine skiing with 1980 points, securing her fourth overall title, and won titles in Downhill, Super G and Super Combined. January 2013 set the bar high for the coming year as Lindsey clenched two World Cup titles with a Downhill win in Cortina d'Ampezzo, Italy and Giant Slalom victory in in Maribor, Slovenia.

About Tweezerman Tweezerman International is recognized in the beauty industry for setting the highest standards of quality, reliability, innovation and service with every beauty tool sold. Tweezerman features cutting edge beauty tools for brows, lashes, face, manicure and pedicure. Tweezerman products are sold through professional beauty suppliers as well as top cosmetic and department stores, chain drug stores, and specialty shops. Additionally, Tweezerman operates a Second Bottom Line through which the company allocates a portion of its profits to charitable organizations, while actively supporting local communities.

SOURCE Tweezerman International

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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