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BlueStar, A Leader In Appliance Color And Customization, Introduces Dimension To Kitchen Cooking Equipment With New Textures Line

READING, Pa., Feb. 12, 2013 /PRNewswire/ --  BlueStar™, the manufacturer of professional cooking equipment for the home – available in an unparalleled palette of colors and metallic finishes – takes color into another dimension with a new line of 10 textured paints and finishes that add depth and fresh appeal to kitchen appliances.  With the addition of the Textures line, BlueStar is now available in over 750 colors and finishes, offering a new level of customization options for its discerning customers.

(Photo:  http://photos.prnewswire.com/prnh/20130212/PH58580 )

"A big trend we've been seeing in recent years is related to texturing – in flooring, wallpaper, furniture and textiles. People want to be able to see the texture as well as feel it," says Eliza Sheffield, vice president, Marketing, BlueStar.  "We cook with all our senses – taste, touch, sight – so why not extend these sensations to the room's design, from the floor to the cabinets to kitchen appliances?"

Beyond Stainless Steel

BlueStar has been a leader in color customization for nearly a decade, offering its cooking equipment in over 190 standard colors as well as custom colors.  Now, this appliance innovator offers a new alternative to the typical stainless steel or white finish to help people make a unique statement in their kitchens.  The new Textures collection includes three textures – River, Silver Vein, Mini Texture – for each of the existing 190 colors, plus seven unique metal textures, from grey to copper and even gold to expose the sparkle and underlying metallic-tones of colored paints. The BlueStar line is available in over 750 color and finish options.

"Texture is a design element which may be overlooked when decorating the kitchen, but it has the ability to add a novel dimension to the room's interior," says Sheffield. "Consumers are looking for new ideas to help make their kitchens more personalized, so having a unique option like Textures is truly exciting."

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