Scripps Networks Interactive has appointed Beth Lawrence Executive Vice President, Digital Ad Sales. Lawrence will be responsible for growing revenue streams for Scripps’ portfolio of lifestyle brands – HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel and Great American Country (GAC) – and their respective web sites. In this role, Lawrence also will guide SNI’s ad sales relating to the Company’s mobile, broadband and video-on-demand offerings.
Lawrence joins SNI from The Weather Channel, where for the last three years she has led that network’s cable, web and mobile sales efforts as executive vice president/media solutions. At SNI, Lawrence will be based in New York and report to Steven J. Gigliotti, president, national advertising sales & marketing.
“As the digital landscape unfolds in our industry, it’s vital for progressive organizations like Scripps Networks Interactive to assemble the best talent available,” said Gigliotti in announcing Lawrence’s appointment. “Beth has proven herself an outstanding leader who’s built solid industry relationships during a stellar career with notable media companies.”
Beyond her tenure at The Weather Channel, Lawrence’s background includes seven years at Yahoo, where she rose to regional vice president of ad sales with responsibility for generating nearly $1 billion in annual revenue.“This is a great opportunity to join a network group that is the undisputed leader in content creation and consumer influence in the home, food and travel categories,” Lawrence said. “Scripps Networks Interactive has a robust presence in the digital space – through its own websites and in new media – that provide advertisers with unique ways to further engage consumers who not only are passionate about these lifestyle categories, but also have strong trust in these brands.” Lawrence, a graduate of the University of Kentucky, is married with twin boys. About Scripps Networks Interactive Scripps Networks Interactive (NYSE: SNI) is a leading developer of lifestyle-oriented content for television, the Internet and emerging platforms, where on-air programming complements online video, social media areas and e-commerce components on companion Web sites and broadband vertical channels. The company’s lifestyle media portfolio comprises popular lifestyle television and Internet brands HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel and country music network Great American Country. Scripps Networks Interactive is based in Knoxville, Tenn., with offices in New York, Los Angeles, Chicago, Detroit, Dallas, Atlanta, San Francisco, Cincinnati, Nashville, Tenn. and Chevy Chase, Md.