, part of
(NASDAQ: SAPE), received a top honor at the 2013 Intel Marketing Innovation Awards, earning the Intel
Single Marketing Impact Award at the 2013 Consumer Electronics Show (CES) for its creative and intuitive design of Intel’s mobile platform (m.intel.com). The Awards recognize creativity, leadership and innovative contributions made towards Intel’s marketing objectives.
SapientNitro built a seamless mobile experience for Intel’s global client base – both B2B and B2C. With customers around the world accessing Intel’s range of product and services from their mobile devices, the mobile platform has been widely recognized for incorporating insightful user experience design, navigation and robust content that supports Intel’s brand and business goals.
“We are exceptionally proud to be recognized by Intel for our work,” said RJ Hilgers, Vice President, SapientNitro. “Our strategic vision for m.intel.com was to translate Intel’s longer-term corporate mission into an intimate connection between the consumer and the brand, allowing us to reinvent the brand’s behavior in a clear, consistent and compelling way.”
Intel Marketing Innovation Awards’ Programs are judged on how well creative collaborators have:
- Supported the Intel brand and marketing objectives
- Demonstrated business impact
- Exhibited creativity of concept and execution
- Demonstrated risk taking, flawless execution and collaboration
- Changed the game and set a new bar
“SapientNitro’s creative mobile solution exceeded our expectations by delivering a powerful brand advantage in a unique way,” said Karen Rekate, Intel Director of Digital Marketing. “Their strategic combination of brand communications, digital engagement and omni-channel offerings established a set of principles that ensured our global mobile design resulted in a fully integrated experience across all touch points.”
The new, highly scalable system now enables rapid deployment of platforms to new countries and regions as the experience continues to roll out globally. The mobile site has been released in 8 countries in 2012 with further expansion continuing in 2013.