DETROIT, Feb. 12, 2013 (GLOBE NEWSWIRE) -- Compuware Corporation (Nasdaq:CPWR), the technology performance company, today announced that Things Remembered, the nation's largest and most prominent retailer of personalized gifts, had a successful online holiday season in part as the result of the optimal performance of its website.
Things Remembered has more than 600 retail stores in 48 states, primarily located in shopping malls. Customers can also shop online through its website and through mail order catalogs. As consumers continually shift their spending to the web for its convenience, price savings and efficiencies, Things Remembered needed to ensure that its website had all the elements in place to meet growing consumer demand and expectations in order to best position the company for holiday sales success.
Experience is a teacher and Things Remembered did not want to face a repeat of the myriad issues that previously brought down its website multiple times during testing. Things Remembered wanted its online store to be able to provide a great shopping experience and withstand the traffic spikes caused by seasonal upswings, events and promotions. While the goal was to balance performance with rich content, the line-of-business and marketing stakeholders were substantially invested in these events and promotions intended to drive users to the site."We know site performance directly impacts our business, so there was a lot riding on the performance of our website during the critical holiday season," said Mark Lilien, CIO, Things Remembered. "The Compuware solution helped us triple the load that our site could handle giving us the confidence needed going into the 2012 holiday season." Retailers competing in the high-pressure world of e-commerce have many challenges, including the need to provide an interesting, compelling shopping experience that is also fast and reliable. They need to satisfy the ever-evolving, more sophisticated and discriminating consumers who will quickly move on to another merchant if their needs aren't met and address the ever-evolving levels of complexity due to distributed architectures, third-party contributors, storage requirements, and more.
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