E*TRADE Financial Corporation Reports Monthly Activity For January 2013

E*TRADE Financial Corporation (NASDAQ: ETFC) today released its Monthly Activity Report for January 2013.

Daily Average Revenue Trades (“DARTs”) for January were 153,580, an 18 percent increase from December and a six percent increase from the year-ago period. The Company added 31,286 gross new brokerage accounts in January, ending the month with approximately 2.9 million brokerage accounts – an increase of 9,127 from December. Total accounts ended the month at approximately 4.5 million.

Net new brokerage assets were positive $1.0 billion in the month. During the month, customer security holdings increased by 3.7 percent, or $5.1 billion, and brokerage-related cash increased by $0.3 billion to $34.2 billion, while customers were net buyers of approximately $0.3 billion in securities. Bank-related cash and deposits decreased by $0.2 billion, ending the month at $6.9 billion.

Monthly Activity Data
			Jan-13				Dec-12				Jan-12				% Chg. M/M			% Chg. Y/Y
Trading days				21.0				19.5				20.0			N.M.			N.M.
DARTs				153,580				129,756				145,390			18.4 %			5.6 %
Gross new brokerage accounts				31,286				31,608				30,298			(1.0)%			3.3 %
Gross new stock plan accounts				21,310				22,410				29,569			(4.9)%			(27.9)%
Gross new banking accounts				980				742				1,525			32.1 %			(35.7)%
Total gross new accounts				53,576				54,760				61,392			(2.2)%			(12.7)%
Net new brokerage accounts				9,127				8,131				10,041			N.M.			N.M.
Net new stock plan accounts				9,114				10,080				18,234			N.M.			N.M.
Net new banking accounts				(2,841)				(2,689)				(2,478)			N.M.			N.M.
Net new accounts				15,400				15,522				25,797			N.M.			N.M.
End of period brokerage accounts				2,912,318				2,903,191				2,793,053			0.3 %			4.3 %
End of period stock plan accounts				1,156,708				1,147,594				1,088,648			0.8 %			6.3 %
End of period banking accounts				426,431				429,272				461,090			(0.7)%			(7.5)%
End of period total accounts				4,495,457				4,480,057				4,342,791			0.3 %			3.5 %
Customer Assets ($B)
Security holdings			$	143.8			$	138.7			$	126.5			3.7 %			13.7 %
Customer payables (cash)				5.1				5.0				6.1			2.0 %			(16.4)%
Customer cash balances held by third parties (1)				9.3				7.6				3.6			22.4 %			158.3 %
Unexercised stock plan customer options (vested)				25.2				21.5				22.1			17.2 %			14.0 %
Customer assets in brokerage and stock plan accounts				183.4				172.8				158.3			6.1 %			15.9 %
Sweep deposits				19.8				21.3				19.3			(7.0)%			2.6 %
Savings, transaction and other				6.9				7.1				7.8			(2.8)%			(11.5)%
Customer assets in banking accounts				26.7				28.4				27.1			(6.0)%			(1.5)%
Total customer assets			$	210.1			$	201.2			$	185.4			4.4 %			13.3 %
Net new brokerage assets ($B) (2)			$	1.0			$	1.2			$	0.7			N.M.			N.M.
Net new banking assets ($B) (2)				(0.2)				0.0				(0.1)			N.M.			N.M.
Net new customer assets ($B) (2)			$	0.8			$	1.2			$	0.6			N.M.			N.M.
Brokerage related cash ($B)			$	34.2			$	33.9			$	29.0			0.9 %			17.9 %
Other customer cash and deposits ($B)				6.9				7.1				7.8			(2.8)%			(11.5)%
Total customer cash and deposits ($B)			$	41.1			$	41.0			$	36.8			0.2 %			11.7 %
Customer net (purchase) / sell activity ($B)			$	(0.3)			$	1.1			$	0.9			N.M.			N.M.

(1) Customer cash balances held by third parties are held outside E*TRADE Financial and include money market funds and sweep deposit accounts at unaffiliated financial institutions.

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