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The Coca-Cola Company Reports Full-Year And Fourth Quarter 2012 Results

Stocks in this article: KO

Ready-to-drink tea volume grew 14% for the full year and 16% in the quarter, with continued strong performance of key brands such as Gold Peak and Honest Tea in North America, Ayataka green tea in Japan and Fuze Tea, which we continued to expand across many markets worldwide during the year. Packaged water volume grew 12% for both the full year and the quarter, driven by our focus on innovative and sustainable packaging and immediate consumption occasions. Our PlantBottle TM PET packaging is now present in 10 countries that represent more than 50% of our global packaged water business. Energy drink volume grew 20% for the full year and 12% in the quarter, driven by growth across our global portfolio of energy brands, with burn now available in 75 countries.

In 2012, I LOHAS water and Ayataka green tea in Japan became our fourth and fifth new billion-dollar brands since the announcement of our 2020 Vision, building on our strong portfolio of brands across beverage categories, occasions and geographies.

 
 

OPERATING REVIEW

 
  Three Months Ended December 31, 2012
% Favorable / (Unfavorable)

Unit Case

Volume

 

Net

Revenues

 

Operating

Income

 

Comparable

Currency

Neutral

Operating

Income

           
Total Company 3     4     12 14
           
Eurasia & Africa 10     5     18 23
Europe (5 )   (6 )   13 12
Latin America 5     8     10 16
North America 1     6     12 11
Pacific 2     (1 )   11 10
Bottling Investments 5     6     27
 
 
  Year Ended December 31, 2012
% Favorable / (Unfavorable)

Unit Case

Volume

 

Net

Revenues

 

Operating

Income

 

Comparable

Currency

Neutral

Operating

Income

           
Total Company 4     3     6   6  
           
Eurasia & Africa 11     5     7   16  
Europe (1 )   (6 )   (4 ) (1 )
Latin America 5     3     2   12  
North America 2     5     12   2  
Pacific 5     3     13   6  
Bottling Investments 10     4     (37 ) 10  
 
 

Eurasia & Africa

  • Our Eurasia and Africa Group’s volume grew 10% in the quarter and 11% for the full year (up 7% and 9%, respectively, excluding the benefit of acquired volume), cycling 4% growth in the prior year quarter and 6% growth in the prior year. Growth in the quarter was led by the Middle East and North Africa, up 26% (up 13% excluding the benefit of acquired volume), Turkey, up 13%, and Russia, up 12%. Reported net revenues for the quarter increased 5%, reflecting a 10% increase in concentrate sales, partially offset by unfavorable price/mix of 1%, primarily geographic mix due to strong growth in the Middle East and North Africa, and a 4% currency impact. After adjusting for unit case sales without concentrate sales equivalents and the effect of two additional selling days, concentrate sales in the quarter were in line with unit case sales. Comparable currency neutral net revenues increased 9% in the quarter. Reported operating income increased 18% in the quarter. Comparable currency neutral operating income increased 23% in the quarter, driven by pricing and product mix, as well as operating leverage as a result of two additional selling days in the quarter, partially offset by increased investments in the business. For the full year, reported net revenues increased 5%, reflecting a 10% increase in concentrate sales and positive 4% price/mix, partially offset by a 9% currency impact. After adjusting for unit case sales without concentrate sales equivalents, concentrate sales for the full year were slightly ahead of unit case volume, primarily due to timing. Comparable currency neutral net revenues increased 13% for the full year. Reported operating income increased 7% for the full year. Comparable currency neutral operating income increased 16% for the full year, driven by volume and revenue growth across all business units.
  • During the quarter, Eurasia and Africa grew volume and value share in NARTD beverages as well as in core sparkling beverages, juices and juice drinks, sports drinks and energy drinks. Sparkling beverage volume grew 7% in the quarter, led by brand Coca-Cola, which also grew 7%. Sprite and Fanta volume both grew 6% in the quarter. Still beverage volume grew 23% in the quarter, including the benefit of acquired volume which added 12 points of growth. In India, we gained strong volume and value share in NARTD beverages as well as in sparkling and still beverages in the quarter. India sparkling beverage growth in the quarter was led by brand Coca-Cola, up 32% and driven by customized integrated marketing campaigns centered on the mealtime occasion. India has now delivered six consecutive years of double-digit volume growth. Russia volume growth in the quarter continued to be led by our sparkling beverage brands, including brand Coca-Cola, up 19%, Fanta, up 25% and Sprite, up 16%. We gained volume and value share in NARTD beverages as well as in core sparkling and still beverages in Russia, with a strong marketing campaign tied to the Christmas holidays as well as a continued focus on packaging segmentation to drive household penetration. As a result, our business in Russia has now achieved an all-time high market share. The momentum behind our juice business in Russia continued in the quarter, with flagship brand Dobriy up 18% and premium brand Rich up 32%.

Europe

  • Our Europe Group’s volume declined 5% in the quarter and 1% for the full year, cycling 1% growth in the prior year quarter and 2% growth in the prior year, reflecting the ongoing macroeconomic uncertainty and weak consumer confidence across the region. Reported net revenues declined 6% in the quarter, reflecting a 3% decline in concentrate sales, unfavorable price/mix of 1% and a 2% currency impact. After adjusting for unit case sales without concentrate sales equivalents and the effect of two additional selling days, concentrate sales were in line with unit case sales in the quarter. Comparable currency neutral net revenues declined 4% in the quarter. Reported operating income increased 13% in the quarter. Comparable currency neutral operating income increased 12% in the quarter, reflecting operating leverage as a result of two additional selling days in the quarter as well as the tight management and timing of operating expenses. For the full year, reported net revenues declined 6%, reflecting a 2% decline in concentrate sales, even price/mix and a 4% currency impact. Full-year concentrate sales were in line with unit case sales. Comparable currency neutral net revenues declined 2% for the full year. Reported operating income declined 4% for the full year. Comparable currency neutral operating income declined 1% for the full year, reflecting the impact of volume performance and mix shifts, partially offset by efficient expense management.
  • During the quarter, the Europe Group maintained volume share and gained value share in still beverages. In a quarter marked by declines in the overall beverage industry in Europe, our sparkling beverage volume in Europe declined 5% in the quarter and our still beverage volume declined 3% as a result of continued weak consumer confidence, adverse weather and aggressive competitive pricing. For the year, we leveraged integrated marketing campaigns centered on holiday activation, our 2012 Olympic Games partnership and Coke with Meals programming. Germany volume declined 5% in the quarter, cycling 9% growth in the prior year quarter, and grew 1% for the full year, cycling 6% growth in the prior year. Performance for Germany during the year was driven by strong commercial campaigns such as our 2012 Olympic Games partnership and the Coca-Cola Christmas Truck Tour, music-themed integrated marketing campaigns, a continued focus on low-calorie and no-calorie sparkling beverages and packaging segmentation to drive recruitment and household penetration. Volume in the Central and Southern Europe region declined 3% in the quarter and 1% for the full year, with share gains in sparkling beverages supported by strong brand health scores and growth in Coca-Cola Zero, up 15% in the quarter. Volume in the Northwest Europe & Nordics region declined 5% in the quarter and 3% for the full year, and the Iberia region declined 8% in the quarter and 1% for the full year.

Latin America

  • Our Latin America Group’s volume grew 5% in the quarter and for the full year, cycling 4% growth in the prior year quarter and 6% growth in the prior year. All business units in Latin America grew volume in the quarter and for the full year, with 9% growth in Latin Center, 5% growth in both Mexico and Brazil and 4% growth in South Latin during the quarter. Reported net revenues for the quarter increased 8%, reflecting concentrate sales growth of 6% and positive price/mix of 8%, offset by a currency impact of 4% and a 2% impact related to structural changes. After adjusting for unit case sales without concentrate sales equivalents and the effect of two additional selling days, concentrate sales in the quarter lagged unit case volume due to timing. Comparable currency neutral net revenues increased 12% in the quarter. Reported operating income increased 10% in the quarter, with comparable currency neutral operating income up 16%, primarily reflecting operating leverage as a result of two additional selling days in the quarter as well as solid volume growth and favorable pricing across all business units in the group. For the full year, reported net revenues increased 3%, reflecting concentrate sales growth of 5% and positive price/mix of 7%, offset by a currency impact of 8% and a 1% impact related to structural changes. Full-year concentrate sales slightly lagged unit case volume. Comparable currency neutral net revenues increased 11% for the full year. Reported operating income increased 2% for the full year. Comparable currency neutral operating income increased 12% for the full year, primarily reflecting solid volume growth and favorable pricing across the group, partially offset by continued investments in the business, including some initial investments related to the 2014 World Cup.
  • During the quarter, the Latin America Group gained volume and value share in NARTD beverages, resulting in the eighth consecutive year of share gains. This consistently strong performance is driven by continued investments behind our brands, strong activation of holiday programming and a competitively advantaged package/price portfolio. Sparkling beverage volume was up 3% in the quarter, with a strong focus on growing our portfolio of flavored sparkling brands. Brand Coca-Cola volume grew 3% in the quarter while Fanta was up 7% and Sprite was up 5%. Still beverage volume grew 16% in the quarter, driven by ready-to-drink tea, up double digits as a result of the newly launched Fuze Tea, as well as 22% growth in sports drinks, 16% growth in packaged water and 8% growth in juices and juice drinks. Both Mexico and Brazil grew volume and value share in the quarter in NARTD beverages, with a continued focus on both single-serve and returnable packaging.

North America

  • Our North America Group’s volume grew 1% in the quarter and 2% for the full year, cycling 1% growth in the prior year quarter and 1% organic growth in the prior year. Reported net revenues for the quarter increased 6%, reflecting “as reported” volume growth of 5%, including the benefit of two additional selling days in the quarter, and a 1% benefit from structural changes, primarily related to the acquisition of Great Plains Coca-Cola Bottling Company. North America price/mix in the quarter was even. Fourth quarter reported operating income grew 12%. Comparable currency neutral operating income grew 11% in the quarter, reflecting positive volume growth and operating leverage as a result of two additional selling days in the quarter, partially offset by higher commodity costs and ongoing investments in marketplace executional capabilities. This operating income growth represents continued sequential improvement quarterly throughout 2012. For the full year, reported net revenues increased 5%, reflecting volume growth of 2%, positive price/mix of 2% and a 1% benefit from structural changes, primarily related to the acquisition of Great Plains Coca-Cola Bottling Company. Full-year reported operating income increased 12%, which includes the effect of items impacting comparability, principally costs related to the integration of the former North America business of Coca-Cola Enterprises (CCE), as well as net gains/losses related to our economic hedges, primarily commodities. Comparable currency neutral operating income grew 2% for the full year, primarily due to positive volume growth and favorable pricing, partially offset by higher commodity costs and ongoing investments in marketplace executional capabilities.
  • During the quarter and for the full year, North America gained volume and value share in NARTD beverages as we continue to build strong value-creating brands, improve customer service and develop system capabilities. In addition, we gained volume and value share in sparkling beverages as well as in all still beverage categories, except the packaged water category, where Dasani maintains a significant price premium over private label competition, supported by our PlantBottle PET packaging. Sparkling beverage volume declined 2% in the quarter with sparkling beverage price/mix growth of 1%. Sparkling beverage volume declined 1% for the full year. Coca-Cola Zero volume grew mid single digits in the quarter and high single digits for the full year. Fanta volume was up 10% in the quarter, led by strong Halloween programming, and Seagram’s grew 9% in the quarter driven by the continued expansion of Seagram’s Sparkling Seltzer Water and Diet Seagram’s. Still beverage volume grew 8% in the quarter, led by Powerade growth of 11% as well as continued strong growth in our ready-to-drink tea portfolio of Gold Peak, Honest Tea and Fuze. Importantly, Powerade led the broader North America sports drink category in both absolute volume and value growth in full year 2012, building on its strong 2012 Olympic Games activation and the Power Through campaign. Our portfolio of juice and juice drink brands grew 1% in the quarter and 2% for the full year, with the Simply trademark up 12% in the quarter, driven by the continued expansion of Simply Cranberry Cocktail and Simply Lemonade with Mango.
  • As part of our previously announced global Productivity and Reinvestment Program, we are reorganizing our Coca-Cola Refreshments business in the United States to align its sales and operating functions around three geographies — East, Central and West. We are taking this action as part of our ongoing effort to further improve our processes and systems, and to ensure greater operating effectiveness and productivity across our North America operations. This new alignment is in keeping with the ongoing evolution of our North America business model, as we work to further enhance our capabilities to deliver our 2020 Vision.

Pacific

  • Our Pacific Group’s volume grew 2% in the quarter and 5% for the full year, cycling 5% growth in both the prior year quarter and full year. All business units in the Pacific Group delivered volume growth for full-year 2012, with 11% growth in the ASEAN region, 5% growth in the Greater China and Korea region, 2% growth in Japan and 1% growth in the South Pacific region. Reported net revenues for the quarter declined 1%, reflecting a 1% decline in concentrate sales and even price/mix. After adjusting for unit case sales without concentrate sales equivalents and the effect of two additional selling days, concentrate sales in the quarter lagged unit case sales, primarily due to timing, including a later Chinese New Year in 2013. Comparable currency neutral net revenues were even in the quarter. Reported operating income increased 11% in the quarter, reflecting operating leverage as a result of two additional selling days in the quarter and ongoing productivity initiatives, as well as positive geographic mix, partially offset by shifts in product and channel mix. In addition, fourth quarter reported operating income reflects a 2% currency benefit. Comparable currency neutral operating income increased 10% in the quarter. For the full year, reported net revenues increased 3%, reflecting 3% concentrate sales growth and a 1% currency benefit, partially offset by a 1% impact due to structural changes and the cycling of prior year one-time items related to the natural disasters in Japan. Price/mix for the full year was even. After adjusting for unit case sales without concentrate sales equivalents, full-year concentrate sales lagged unit case sales, primarily due to timing, including a later Chinese New Year in 2013. Comparable currency neutral net revenues grew 2% for the full year. Reported operating income increased 13% for the full year, reflecting operating leverage as a result of productivity initiatives, as well as positive geographic mix, partially offset by shifts in product and channel mix. Full-year reported operating income also includes a 2% currency benefit. Comparable currency neutral operating income increased 6% for the full year.
  • During the quarter, South Korea and Thailand volume and share growth momentum continued. The Philippines volume grew 6% in the quarter, reflecting the benefit of consistent investment in executional capabilities there by our Bottling Investments Group over time. Japan volume declined 4% in the quarter, cycling 5% growth in the prior year quarter, and China volume declined 4%, cycling 10% growth in the prior year quarter. In Japan, our continued focus on investing in new and growing categories has led to two new billion-dollar brands in our global portfolio, Ayataka premium green tea and I LOHAS single-serve packaged water. Our fourth quarter China volume was impacted by the ongoing economic slowdown as well as poor weather, the cycling of double-digit growth from the prior year and a later Chinese New Year in 2013. During the year, our strong sparkling beverage portfolio in China continued to expand our nearly 2 to 1 share advantage over our primary competitor. As we look ahead to 2013, we continue to expect China’s recent economic slowdown to have a short-term effect on our industry and on our business, although we do expect to see some improvement in consumer disposable income as the year progresses. As such, we expect our China business to deliver sequential improvement as we move through the rest of 2013. We have every confidence in the long-term resilience of our China business and we remain very excited about our opportunities in this region.

Bottling Investments

  • Our Bottling Investments Group’s volume grew 5% in the quarter on an average daily sales basis, and grew 10% for the full year. Reported net revenues for the quarter grew 6%. This reflects 3% growth in “as reported” volume, positive price/mix of 1% and a 5% benefit due to structural changes, primarily the acquisition of the Vietnam, Cambodia and Guatemala bottling operations, partially offset by a currency impact of 3%. The favorable price/mix was driven by positive pricing across a number of our bottling operations, partially offset by geographic mix. The growth in “as reported” volume in the quarter was primarily driven by the Philippines, India and Brazil. Comparable currency neutral net revenues increased 9% in the quarter. Reported operating income in the quarter declined $64 million primarily due to the impact of currency as well as restructuring initiatives. Comparable currency neutral operating income increased 27% in the quarter, reflecting the increase in revenues resulting from volume growth and positive pricing in select markets as well as operating leverage as a result of two additional selling days in the quarter, partially offset by shifts in package and channel mix and continued investments in our in-market capabilities. For the full year, reported net revenues grew 4%. This reflects 6% “as reported” volume growth, positive price/mix of 1% and a 3% benefit due to structural changes, partially offset by a currency impact of 6%. Reported operating income for the full year declined 37% primarily due to the impact of currency as well as restructuring initiatives. Comparable currency neutral operating income increased 10% for the full year, reflecting the increase in revenues resulting from volume growth and positive pricing in select markets, partially offset by shifts in package and channel mix and continued investments in our in-market capabilities.

FINANCIAL REVIEW

Fourth quarter reported net revenues grew 4%, with comparable net revenues also up 4%. This reflects a 4% increase in concentrate sales and a 1% benefit due to structural changes, principally the acquisition of bottling operations. Currency had a 1% unfavorable effect on net revenues in the quarter and price/mix was even. Comparable currency neutral net revenues grew 5% in the quarter. After adjusting for unit case sales without concentrate sales equivalents and the effect of two additional selling days in the quarter, concentrate sales lagged unit case sales in the quarter, primarily due to the timing of shipments in certain markets. For the full year, concentrate sales were in line with unit case sales. Our price/mix results in the quarter were in line with our expectations, as the quarter is cycling higher price/mix comparisons from the prior year. Despite the tougher comparisons, we continued to grow global NARTD value share for the 22 nd consecutive quarter. For the full year, both reported and comparable net revenues grew 3%. This reflects a 4% increase in concentrate sales, positive price/mix of 1% and a 1% benefit due to structural changes. Currency had a 3% unfavorable effect on net revenues for the full year. Comparable currency neutral net revenues grew 6% for the full year.

Reported cost of goods sold increased 5% in the quarter, with comparable cost of goods sold up 4%, driven by a 4% increase in concentrate sales and reflecting moderately higher commodity costs compared to the prior year quarter, primarily in North America and the Bottling Investments Group. Currency had minimal impact on comparable cost of goods sold in the quarter. For the full year, reported and comparable cost of goods sold both increased 5%, driven by a 4% increase in concentrate sales and incremental commodity costs of approximately $225 million for sweeteners, juices, metals and PET, primarily impacting North America and the Bottling Investments Group. Currency decreased comparable cost of goods sold by 2% for the full year. Items impacting comparability in the quarter and for the full year primarily included net gains/losses on commodities hedging. We currently estimate full-year 2013 incremental commodity costs of approximately $100 million for sweeteners, juices, metals and PET compared to 2012.

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