This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Lay's Potato Chips, Eva Longoria And Chef Michael Symon To Introduce Three Finalists Vying For $1 Million Or More In Grand Prize Winnings In The Lay's "Do Us A Flavor" Contest

"As a cookbook author and restaurateur, I've come to really appreciate delicious and unique flavors – so it has been so fun to see the creative ideas fans submitted to the Lay's 'Do Us A Flavor' contest," said actress Eva Longoria. "Simply put, America is going to love the three finalist flavors. I can't wait to see which one they select as the winner."

About the Finalists

To submit a flavor idea for the "Do Us A Flavor" contest, fans were asked to provide their flavor name, up to three possible ingredients and a description or inspiration for their flavor.  In alphabetical order, the finalists are:

  • Lay's Chicken & Waffles: Christina Abu-Judom, a volunteer coordinator at a Phoenix, Ariz. non-profit.  Her flavor inspiration: Her nephew – who encouraged Christina to enter the contest – and who's favorite dish has always been chicken & waffles. He'll still never let her live down that one time when she stole a bite of waffle from his plate.  
  • Lay's Cheesy Garlic Bread:  Karen Weber-Mendham, a part-time children's librarian and mom of three in Land O'Lakes, Wis.  Her flavor inspiration: Going out for pizza is a treat for Karen and her family; while waiting for the pizza to come to the table, Karen always orders a bowl of cheesy garlic bread for the family to enjoy.  Cutting the bread into equal sized pieces so her children don't quibble, Karen can barely put down the bowl before it's completely snatched up. 
  • Lay's Sriracha: Tyler Raineri, a student at Illinois State University.  His flavor inspiration: Forgoing typical dips, Tyler prefers to coat his chips, and pretty much everything else, in Sriracha.  It was a taste he inherited from his grandmother whose homemade chips were always seasoned with a dab of this red-hot sauce. And it's a tradition he now shares with his housemates at school.

About the Contest

The "Do Us A Flavor" contest has proven to be a successful model for PepsiCo around the world as the contest has been previously held in numerous countries with consumers suggesting millions of chip flavors.  From the UK and India to Australia and South Africa, the "Do Us A Flavor" contest has resulted in a wide spectrum of popular consumer-created chip flavors, including Mastana Mango, Walkie Talkie Chicken, Caesar Salad, Chilli & Chocolate, Late Night Kebob and even Cajun Squirrel.  This is the first time the "Do Us A Flavor" contest has been held in the U.S.

In May, the Lay's brand will announce the winning flavor of America's "Do Us A Flavor" contest.  The two runner-up finalists will each win $50,000 in prize money, with the grand prize winner taking home $1 million or one percent of the 2013 net sales of the winning flavor (whichever is higher).

In addition to being part of the judging panel that determined the three finalist flavors, Longoria and Symon have also been appearing in national television and online advertising, as well as a retail marketing campaign to support the contest.

2 of 3

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,628.10 -252.26 -1.49%
S&P 500 1,942.98 -27.09 -1.38%
NASDAQ 4,391.8260 -71.0760 -1.59%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs