This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Lay's Potato Chips, Eva Longoria And Chef Michael Symon To Introduce Three Finalists Vying For $1 Million Or More In Grand Prize Winnings In The Lay's "Do Us A Flavor" Contest

PLANO, Texas, Feb. 12, 2013 /PRNewswire/ -- For the first time in its 75-year history, Lay's potato chips, one of the marquee brands from PepsiCo's Frito-Lay division, today introduced three new consumer-inspired potato chip flavors in stores nationwide.  Selected and created as finalists of the brand's Lay's "Do Us A Flavor" contest, Lay's Cheesy Garlic Bread, Lay's Chicken & Waffles and Lay's Sriracha flavored potato chips were chosen from nearly 3.8 million fan submissions gathered between July 20 and October 6, 2012. The three contestants behind these finalist flavors are now vying for the chance to win $1 million in grand prize money or one percent of their flavor's 2013 net sales (whichever is higher).

All three finalist flavors are now available for purchase at retail locations nationwide. From now until May 4, 2013, consumers can vote each day for their favorite finalist flavor on the Lay's Facebook Page, via Twitter using the hashtag #SaveChickenWaffles, #SaveGarlicBread or #SaveSriracha, or via text message by texting "VOTE" to 24477 (CHIPS). The winning flavor will be revealed this May and will remain on store shelves following the completion of the contest.

"It has been incredible to see the variety of flavor ideas that resulted from the millions of consumer submissions from all around the country," said Ram Krishnan, vice president of marketing, Frito-Lay North America. "Millions of Lay's fans showed tremendous passion and creativity for our brand, making it extremely difficult to narrow the submissions down to just three finalist flavors. But now the final decision is in America's hands – and we can't wait to see what they will decide to be the next great potato chip flavor." 

Today, the three contest finalists – Christina Abu-Judom from Phoenix, Ariz. who submitted Chicken & Waffles; Karen Weber-Mendham from Land O' Lakes, Wis. who submitted Cheesy Garlic Bread; and Tyler Raineri from Lake Zurich, Ill. who submitted Sriracha – will join actress and restaurateur Eva Longoria, celebrity chef and restaurateur Michael Symon, and Frito-Lay and PepsiCo executives at the New York Stock Exchange (NYSE) where they will ring The Opening Bell SM, introduce their flavors and invite America to "invest" in a favorite. From there, the three finalists, Longoria, and Symon will invite New Yorkers to stop by the 32-foot all-electric Frito-Lay delivery truck parked outside the NYSE building to enjoy free samples of all three finalist flavors, along with refreshing Pepsi beverages.

In addition to taking part in today's announcement, Longoria and Symon were also part of the judging panel made up of chefs, foodies and flavor experts who determined the three finalist flavors. The three finalist flavors were then fully developed by Frito-Lay's culinary experts and brought to store shelves.

1 of 3

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,112.16 +5.46 0.03%
S&P 500 1,999.65 -0.37 -0.02%
NASDAQ 4,568.8470 -1.79 -0.04%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs