Feb. 12, 2013
/PRNewswire/ -- For the first time in its 75-year history, Lay's potato chips, one of the marquee brands from PepsiCo's Frito-Lay division, today introduced three new consumer-inspired potato chip flavors in stores nationwide. Selected and created as finalists of the brand's Lay's "Do Us A Flavor" contest, Lay's Cheesy Garlic Bread, Lay's Chicken & Waffles and Lay's Sriracha flavored potato chips were chosen from nearly 3.8 million fan submissions gathered
between July 20 and October 6, 2012
. The three contestants behind these finalist flavors are now vying for the chance to win
in grand prize money or one percent of their flavor's 2013 net sales (whichever is higher).
All three finalist flavors are now available for purchase at retail locations nationwide. From now until
May 4, 2013
, consumers can vote each day for their favorite finalist flavor on the
Lay's Facebook Page
, via Twitter using the hashtag #SaveChickenWaffles, #SaveGarlicBread or #SaveSriracha, or via text message by texting "VOTE" to 24477 (CHIPS). The winning flavor will be revealed this May and will remain on store shelves following the completion of the contest.
"It has been incredible to see the variety of flavor ideas that resulted from the millions of consumer submissions from all around the country," said Ram Krishnan, vice president of marketing,
Frito-Lay North America
. "Millions of Lay's fans showed tremendous passion and creativity for our brand, making it extremely difficult to narrow the submissions down to just three finalist flavors. But now the final decision is in America's hands – and we can't wait to see what they will decide to be the next great potato chip flavor."
Today, the three contest finalists – Christina Abu-Judom from
who submitted Chicken & Waffles;
from Land O' Lakes, Wis. who submitted Cheesy Garlic Bread; and
Lake Zurich, Ill.
who submitted Sriracha – will join actress and restaurateur
, celebrity chef and restaurateur
, and Frito-Lay and PepsiCo executives at the New York Stock Exchange (NYSE) where they will ring The Opening Bell
, introduce their flavors and invite America to "invest" in a favorite. From there, the three finalists, Longoria, and Symon will invite New Yorkers to stop by the 32-foot all-electric Frito-Lay delivery truck parked outside the NYSE building to enjoy free samples of all three finalist flavors, along with refreshing Pepsi beverages.
In addition to taking part in today's announcement, Longoria and Symon were also part of the judging panel made up of chefs, foodies and flavor experts who determined the three finalist flavors. The three finalist flavors were then fully developed by Frito-Lay's culinary experts and brought to store shelves.