American Express today announces a new social commerce experience that turns Twitter #hashtags into purchases in a unique and seamless way. American Express Cardmembers who sync their eligible Cards at sync.americanexpress.com/twitter and tweet special #hashtags can buy American Express Gift Cards and products from Amazon, Sony, Urban Zen and Xbox 360. American Express’ proprietary Card Sync technology powers the experience. Card Sync first launched on Twitter last March to deliver couponless savings to Cardmembers who tweet special offer #hashtags from merchants.
The $25 American Express Gift Card can be purchased using a synced American Express Card starting today for only $15 by tweeting #BuyAmexGiftCard25 (quantities limited, offer expires 3/3/13, limit one per Cardmember). The remaining catalog of products goes on sale Wednesday, February 13 at noon, EST, when the full list of special product #hashtags will be released and highlighted as "favorites" on the @AmericanExpress Twitter page. Cardmembers can sync their Cards in advance by visiting sync.americanexpress.com/twitter.
"Based on the initial success of Amex Sync for offers, we know there is significant power in combining our assets with Twitter's platform to bring value to Cardmembers and merchants," said Leslie Berland, Senior Vice President, Digital Partnerships and Development at American Express. "Now, we're leveraging our unique technology and closed-loop network to introduce a seamless solution that redefines what's possible in the world of social commerce."
How to Sync to Buy Products on Twitter:American Express Cardmembers can sync their eligible Cards with Twitter to purchase products and access content, offers and more. Cardmembers already synced with Twitter for offers need to add a few more details, including their billing address, for product shipment. To get started:
- Sync your eligible Card at sync.americanexpress.com/twitter.
- Cardmembers tweet special product #hashtags for the product they want to purchase with their synced Card.
- Cardmembers then check their Twitter mentions in the @ Connect tab ( https://twitter.com/i/connect) for a response from @AmexSync containing a confirmation #hashtag. Tweet the confirmation #hashtag within 15 minutes of the response from @AmexSync to confirm the purchase.
- All products will be shipped to the Cardmember’s billing address via free 2-day shipping, courtesy of American Express.
- $25 American Express Gift Card: $15.00.
- Amazon Kindle Fire HD: $149.99 plus tax.
- Sony Action Cam & Waterproof Headband Mount: $179.99 plus tax.
- Urban Zen Bracelet Designed by Donna Karan: $80.00 plus tax.
- Xbox 360 4GB console with a 3-month Xbox LIVE Subscription and 2 game tokens: $179.99 plus tax.
- Xbox Controller: $29.99 plus tax.
Select the service that is right for you!COMPARE ALL SERVICES
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
- Real Money + Doug Kass + 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV