A Conversation With Pandora's Tim Westergren: 'TheBeach Meets TheStreet' Startup Founder Series

But we didn't get into specific catalysts -- positive or negative -- that drive today's Pandora during this conversation. We focused almost solely on the process of an idea becoming a company. A company that hung on for dear life during the dot-com crash of 2000, emerging as not only one of the survivors, but a disruptive pioneer in radio and mobile advertising.

If you love start-up, tech, Internet and new media companies, you'll appreciate most, if not all, of Westergren has to say. He tells the classic start-up story that continues to evolve a few miles from Silicon Valley and now, as a public company, under the scrutiny of Wall Street.

Next week, we continue our start-up founder series with Cyrus Farudi of Capsule. You can see a short preview of that conversation here. We recorded it at what will be our flagship location just a few yards from the ocean.

While we'll ultimately focus on Silicon Beach companies (Southern California's Santa Monica/Venice corridor along the Pacific Coast), we will venture elsewhere. If you are the founder a start-up that has secured venture capital financing, please get in touch with me or Manoj Rao of Media 11:11. We would love to explore having you on TheBeach.

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--Written by Rocco Pendola in Santa Monica, Calif.

Rocco Pendola is TheStreet's Director of Social Media. Pendola's daily contributions to TheStreet frequently appear on CNBC and at various top online properties, such as Forbes.

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