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Deckers Outdoor Corporation (DECK): Today's Featured Consumer Goods Winner

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model.

Deckers Outdoor Corporation ( DECK) pushed the Consumer Goods sector higher today making it today's featured consumer goods winner. The sector as a whole was unchanged today. By the end of trading, Deckers Outdoor Corporation rose 84 cents (1.9%) to $44.40 on average volume. Throughout the day, two million shares of Deckers Outdoor Corporation exchanged hands as compared to its average daily volume of 2.4 million shares. The stock ranged in a price between $43.05-$44.75 after having opened the day at $44.52 as compared to the previous trading day's close of $43.56. Other companies within the Consumer Goods sector that increased today were: Orbital Corporation ( OBT), up 35.8%, Diamond Foods ( DMND), up 15.2%, Tianli Agritech ( OINK), up 9.5%, and Frederick's of Hollywood Group ( FOH), up 8%.

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Deckers Outdoor Corporation engages in the design, manufacture, and marketing of footwear and accessories for outdoor activities and casual lifestyle use for men, women, and children. Deckers Outdoor Corporation has a market cap of $1.54 billion and is part of the consumer non-durables industry. The company has a P/E ratio of 10.9, below the S&P 500 P/E ratio of 17.7. Shares are up 8.2% year to date as of the close of trading on Friday. Currently there are six analysts that rate Deckers Outdoor Corporation a buy, no analysts rate it a sell, and seven rate it a hold.

TheStreet Ratings rates Deckers Outdoor Corporation as a hold. The company's strengths can be seen in multiple areas, such as its attractive valuation levels, expanding profit margins and notable return on equity. However, as a counter to these strengths, we also find weaknesses including deteriorating net income, weak operating cash flow and generally higher debt management risk.

On the negative front, DS Healthcare Group ( DSKX), down 9.7%, Farmer Bros ( FARM), down 5.8%, Origin Agritech ( SEED), down 5.4%, and Furniture Brands International ( FBN), down 4.8%, were all laggards within the consumer goods sector with Estee Lauder Cos ( EL) being today's consumer goods sector laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider iShares Dow Jones US Cons Goods ( IYK) while those bearish on the consumer goods sector could consider ProShares Ultra Sht Consumer Goods ( SZK).

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