Lawson Products, Inc. (NASDAQ:LAWS) (“Lawson” or “The Company"), a distributor of products and services to the maintenance and repair marketplace, today announced another key initiative to increase customer satisfaction. It has launched a newly improved e-commerce website designed to provide customers with more product choices, improved functionality, and other user-friendly features.
“For years our customers have valued our service-oriented, consultative approach to helping them be more operationally efficient. We also know customers in the maintenance and repair industry want to partner with companies that have an easy-to-use and highly functional e-commerce tool,” stated Michael G. DeCata, president and chief executive officer. “Lawson Products continues to be focused on improving our customers’ experience which, in turn, strengthens our positioning in the maintenance and repair marketplace. These enhancements to our website mean Lawson is able to provide our customers with both the on-site personal service and technical expertise they expect from their sales representative and online access to five times more products via an intuitive website. These combined capabilities clearly differentiate our offering.”
As part of Lawson’s multi-channel sales model, the improved website gives users access to more products than their printed catalog with robust and easily searchable product and technical content that supports both The Company’s sales organization and customers. “Our newest e-commerce site, built on the Oracle-ATG Web Commerce platform, continues to leverage our investments in integrated technologies like Heiler’s product information management solution and the SAP® ERP application. The release of this enhanced site translates the substantial investments we’ve made in our systems infrastructure into a better customer experience,” stated Mr. DeCata.
He continued, “Lawson Products is a company with a long-standing reputation built upon years of service to its stakeholders. Our value has always been based on exceptional in-person service, and that will only be enhanced by improving customers’ online experience with us. It’s all the benefits of on-site service with anytime online access – a space in our industry that we are uniquely positioned to own.”