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Today Nutrisystem (NASDAQ: NTRI) announced that Keira Krausz has joined the company as Executive Vice President and Chief Marketing Officer. Ms. Krausz is a proven marketing leader with a track record of building profitable businesses, executing effective turnaround strategies, and identifying and monetizing new revenue streams in the direct consumer response sector.
From 2005 to 2012, Ms. Krausz served as Vice President of Marketing for QSP, Inc., a subsidiary of Time, Inc. and the largest youth fundraising company in America. During her tenure at QSP, she built the company’s e-commerce business into a significant contributor to revenues, developed social media strategies to drive customer engagement and sales, and ultimately worked with senior leadership to execute on the sale of the company in 2012. Following the sale, she became head of new business development for Animated Storyboards, the largest global independent provider of television test spots to the advertising industry.
Ms. Krausz started her career at Reader’s Digest Association (RDA) in 1992, and held a number of progressively-responsible positions in product management, marketing, and business management, ultimately ascending to Vice President, General Manager, of RDA’s Books & Music Business. Strategies she implemented in that capacity resulted in revitalized product flow, new partnerships, and expansion of the company’s customer base, which ultimately drove multi-million-dollar improvements in operating profits.
Dawn Zier, President and Chief Executive Officer of Nutrisystem, says, “Keira brings the perfect set of skills to the top marketing job at Nutrisystem and can quickly hit the ground running and make a positive impact. Throughout her career, she has worked in the direct consumer response arena and is adept at identifying new sources of revenue, fixing struggling businesses, and maximizing margins and profitability. In addition, her recent experience in the advertising sector will be helpful as we seek to refresh our message to consumers and inject a more female-oriented perspective that speaks to the entire weight loss journey into both our broadcast ads and online presence.”