This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
$1 buys you full access to ALL of TheStreet's Subscription Services! Learn More

Gameloft And Hasbro Team Up In The Real And Virtual Worlds With LITTLEST PET SHOP

Stocks in this article: DISCADISCBDISCKHAS

PARIS, February 11, 2013 /PRNewswire/ --

Gameloft, a leading global publisher of digital and social games, and Hasbro, Inc. (NASDAQ: HAS) has unveiled a new digital integrated play feature, available today in the LITTLEST PET SHOP game App on iPhone, iPad, iPod touch and Android. This fun, innovative feature will allow players to collect a virtual version of the toy pets they've purchased directly on their smartphone or tablet and unlock extra virtual bonuses. The virtual pet collection feature is a supplement to the LITTLEST PET SHOP game application, which offers a fully immersive and entertaining experience in the LITTLEST PET SHOP world.

The result of a collaboration between branded play leader Hasbro and Gameloft, this new feature will allow users to interact with their toys and the digital game on smartphones and tablets in brand new ways. Each new LITTLEST PET SHOP pet purchased in stores will come with a special pet token inside the package that can be scanned from within the game using the camera on the smartphone or tablet. Players will receive gifts to use in the game for each special token they scan. Each token is unique to the pet purchased at retail. There are over 100 special tokens to collect.

The new virtual pet collection feature will allow players to complete their pet collection in a fun and unique way and to bring their pets with them wherever they go.

" We ' re proud to have implemented a gaming experience in our digital Littlest Pet Shop app that goes beyond rendering the toys in the game. Not only does our game offer players a fully immersive experience in the Littlest Pet Shop world, but it also gives their toy pets an added value that will complement the game on smartphones and tablets, " states Karine Kaiser, VP Marketing & Licensing at Gameloft .  " Our partnership with Hasbro is a win-win situation. Each side brought their expertise - physical toys on one hand and the digital gaming world on the other - to create a rich and original product. "

" Through the companion app girls can immerse themselves into the digital Little Pet Shop world and continue to build their pet collections virtually " explains Samantha Lomow, Hasbro, SVP Global Marketing. " We are expanding our digital activations with the a whole new level of integrated play and creating a way for new and existing fans to explore a whole new Littlest Pet Shop. "

For more information on the Companion App and the availability of toys with a special token, please visit: http://www.gameloft.com/lps

About Gameloft:

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,807.98 -2.08 -0.01%
S&P 500 2,068.55 +5.05 0.24%
NASDAQ 4,748.9590 +35.9890 0.76%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs