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Gameloft And Hasbro Team Up In The Real And Virtual Worlds With LITTLEST PET SHOP

PARIS, February 11, 2013 /PRNewswire/ --

Gameloft, a leading global publisher of digital and social games, and Hasbro, Inc. (NASDAQ: HAS) has unveiled a new digital integrated play feature, available today in the LITTLEST PET SHOP game App on iPhone, iPad, iPod touch and Android. This fun, innovative feature will allow players to collect a virtual version of the toy pets they've purchased directly on their smartphone or tablet and unlock extra virtual bonuses. The virtual pet collection feature is a supplement to the LITTLEST PET SHOP game application, which offers a fully immersive and entertaining experience in the LITTLEST PET SHOP world.

The result of a collaboration between branded play leader Hasbro and Gameloft, this new feature will allow users to interact with their toys and the digital game on smartphones and tablets in brand new ways. Each new LITTLEST PET SHOP pet purchased in stores will come with a special pet token inside the package that can be scanned from within the game using the camera on the smartphone or tablet. Players will receive gifts to use in the game for each special token they scan. Each token is unique to the pet purchased at retail. There are over 100 special tokens to collect.

The new virtual pet collection feature will allow players to complete their pet collection in a fun and unique way and to bring their pets with them wherever they go.

" We ' re proud to have implemented a gaming experience in our digital Littlest Pet Shop app that goes beyond rendering the toys in the game. Not only does our game offer players a fully immersive experience in the Littlest Pet Shop world, but it also gives their toy pets an added value that will complement the game on smartphones and tablets, " states Karine Kaiser, VP Marketing & Licensing at Gameloft .  " Our partnership with Hasbro is a win-win situation. Each side brought their expertise - physical toys on one hand and the digital gaming world on the other - to create a rich and original product. "

" Through the companion app girls can immerse themselves into the digital Little Pet Shop world and continue to build their pet collections virtually " explains Samantha Lomow, Hasbro, SVP Global Marketing. " We are expanding our digital activations with the a whole new level of integrated play and creating a way for new and existing fans to explore a whole new Littlest Pet Shop. "

For more information on the Companion App and the availability of toys with a special token, please visit: http://www.gameloft.com/lps

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