In a New York Times article talking about a potential Apple iWatch, Nick Bilton touches on Apple's penchant for pushing the boundaries, even taking on the automobile industry. Before Jobs passed away, Apple reportedly wanted to make its own car. Prior to his death in October 2011, Jobs had a meeting with John Markoff of The New York Times, telling Markoff that he would've liked Apple to do something with autos.
This isn't the first time we've heard about Apple and autos. Back in August, Apple's Senior Vice President of Marketing, Phil Schiller, touched on this subject during the company's patent trial with Samsung. "First, Apple had been known for years for the Mac. Then we had a big hit called the iPod -- it really changed the view inside and outside the company," Schiller said. "People were suggesting every idea: make a camera, make a car -- crazy stuff."
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