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Apple iCar: Not So Crazy?

NEW YORK ( TheStreet) -- Apple (AAPL - Get Report) sells iDevices by the hundreds of millions each year. If Steve Jobs was still around, these products could even include an iCar.

In a New York Times article talking about a potential Apple iWatch, Nick Bilton touches on Apple's penchant for pushing the boundaries, even taking on the automobile industry. Before Jobs passed away, Apple reportedly wanted to make its own car. Prior to his death in October 2011, Jobs had a meeting with John Markoff of The New York Times, telling Markoff that he would've liked Apple to do something with autos.

This isn't the first time we've heard about Apple and autos. Back in August, Apple's Senior Vice President of Marketing, Phil Schiller, touched on this subject during the company's patent trial with Samsung. "First, Apple had been known for years for the Mac. Then we had a big hit called the iPod -- it really changed the view inside and outside the company," Schiller said. "People were suggesting every idea: make a camera, make a car -- crazy stuff."

Apple has already made some headway into autos, with Siri coming to Daimler's (DAI) Mercedes Benz A-Class line.

Going a step further, some notable Apple employees have deep rooted passion for cars. Schiller lists cars as one of his passions on his Twitter bio. Eddy Cue, senior vice president of internet software and services, sits on Ferrari's board. Tim Cook actually met with Ferrari's CEO Luca di Montezemolo last year, further fueling the fire.

Google's (GOOG) working on driverless cars in its quest for domination of every facet of technology. A car either developed solely by Apple, or with the help of, say, General Motors (GM - Get Report) or Ford (F - Get Report), could get the attention off Google's driverless car and back on Apple. The Cupertino, Calif.-based firm sorely needs to regain its reputation for cutting-edge innovation, given the recent downturn in the stock.

As far back as I can remember, there's always been speculation that Apple would move into automobiles, perhaps designing its own car. Several years ago, for example, there were rumors that Apple would work with Volkswagen to build the reported iCar.

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