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Adams™ Smart Shield ® Applicator Recognized As Product Of The Year

About Central Garden & PetCentral Garden & Pet Company (NASDAQ:CENT) (NASDAQ:CENTA) is a leading innovator, marketer and producer of quality branded products for the lawn & garden and pet supplies markets. Committed to new product innovation, our products are sold to specialty independent and mass retailers. Participating categories in Lawn & Garden include: Grass seed and the brands Pennington®, Smart Seed® and The Rebels®; wild bird feed and the brand Pennington®; weed and insect control and the brands Amdro®, Sevin®, Ironite® and Over-N-Out®; and decorative outdoor patio products and the brands Norcal ®, New England Pottery® and Matthews Four Seasons™. We also provide a host of other regional and application-specific garden brands and supplies. Participating categories in Pet include: Animal health and the brands Adams™ and Zodiac®; aquatics and reptile and the brands Oceanic®, Aqueon® and Zilla®; bird & small animal and the brands Kaytee®, Super Pet® and Critter Trail®; dog & cat and the brands TFH™, Nylabone®, Four Paws®, Pinnacle® and Avoderm®; and equine and the brands Farnam®, Vita Flex® and Horse Health™ Products. We also provide a host of other application-specific pet brands and supplies. Central Garden & Pet Company is based in Walnut Creek, California, and has approximately 3,800 employees, primarily in North America.

About Product of the Year (POY) Product of the Year is the only consumer product award that rewards innovation and is voted on by actual consumers. Established 26 years ago in France, POY currently operates in 32 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation. Backed by the votes of 50,138 consumers, the distinct red POY logo serves as a shortcut for shoppers in the supermarket, saving them time and money. For manufacturers of the winning products, the award is a powerful marketing message proven to increase retail distribution and sales by an average of 10-15%. Product of the Year accepts entries every year from consumer packaged goods that demonstrate innovation and were launched within the previous year. Entered products are then placed into specific categories such as food, beverages, personal care, household care, etc. with a product then being chosen as a winner in its category through a nationally representative online study. For more information visit www.productoftheyearusa.com

Media Contact: Vickie Fite vickie.fite@mslgroup.com310.461.0383

SOURCE Adams Pet Products

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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