Feb. 11, 2013
/PRNewswire/ -- Lexibook®, the European leader in licensed electronic products and children's tablets, is proud to announce the renewal of its partnership with Hasbro, Inc. for
, the holder of several prestigious international toy brands.
Following an initial partnership signed in 2009 for MY LITTLE PONY, LITTLEST PETSHOP and TRANSFORMERS licensed products, collaborative efforts now expand to include new franchises such as NERF, Mr POTATO HEAD and FURBY.
In addition to educational toys and electronic products, this agreement has specifically led to the development of the LEXIBOOK® TABLET FURBY, offering a pre-loaded application that is used to interact with the little animated plush toy and to discover its very own world and language, Furbish!
The application enables users to feed their FURBY Toy when it gets hungry via the Pantry and Deli activities, specifically in order to make its favourite sandwich.
Use the Translator and Dictionary activities to discover Furbish, the native language of the FURBY Toy, and to converse with it. For example, in Furbish, "hello" translates to "Dah-Ay-Loh-Oo-Tye". The plush toy then directly interacts with the application!
The tablet's educational and play content related to this continuous interaction with FURBY offers a new, even more complete play experience. Building on 2012's successful range of touchscreen tablets adapted for children, Lexibook® innovates and offers unheard of interactivity! DAH-MAY-MAY*!!!
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company's Hasbro Studios develops and produces television programming for markets around the world. The Hub TV Network is part of a multi-platform joint venture between Hasbro and Discovery Communications in the U.S. Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens."Learn more at
. ©2013 Hasbro, Inc. All Rights Reserved.
Lexibook® (EURONEXT C: 3359,
) is a French company which designs, manufactures, and markets consumer electronic devices and electronic toys. Lexibook® is now a leader in mass market distribution of educational electronic toys, electronic games, chess games, dictionaries, translators, calculators, and kids consumer electronics. Lexibook® markets over 500 products in 41 countries, and has sold more than 40 million products around the world. The group employs 122 people in its subsidiaries and its development center in
. Lexibook® group has reported a tenfold increase in revenue in 14 years. Lexibook® aims at bringing its consumer electronics technologies into the toy world and become the world leader in its segments.
Lexibook® * I love it !!!