Feb. 11, 2013
/PRNewswire/ -- When Headsets.com's chief financial officer wanted to spend up to
to win an online auction to have Internet Advertising Entrepreneur Jason Sadler change his name to Jason HeadsetsDotCom, the company president thought he was nuts. However, Headsets.com won the auction and
became Jason Headsetsdotcom on
January 1, 2013
Since then, the ensuing publicity for Headsets.com has resulted in nearly
in sales and just over
of advertising impressions in less than two months, so President
is a happy man.
"We had CNN, CNBC.com, Fox News and dozens of local stations covering the story," said Faith, whose company carries the largest inventory of brand-name headsets as well as their own line of wireless office headsets, called the OfficeRunner. "We've had hundreds of people call and email their best wishes after seeing the story on TV, the Huffington Post, CNNMoney.com, Tech Crunch and other social media web sites."
The resulting publicity equates to just over
in free publicity according to a Media Analysis Report compiled by Universal Information Services.
we paid to buy Jason's last name equates to
a week, or
a day," said Faith whose company generated
in sales annually. "That's incredibly cheap for the
value of coverage we've already had on this. We're calling Jason our
Six Million Dollar
The story started last November when the former
, known as the guy who gets paid to wear a t-shirt to promote a different company every day, decided to sell his last name to the highest bidder.
"Earlier this year my mom let me know that she'd be going through a divorce, and as soon as I found that out, as harsh as it sounds, the last name "Sadler" pretty much lost all meaning to me. You see, Sadler isn't my mom's name, and it isn't my biological last name. I've actually had three different last names over the course of my life. Some people may consider this selling out, but I think I've just found the next logical step for my online brand," said Jason.